{"product_id":"marketing-management-6th-edition-1","title":"MARKETING MANAGEMENT, 6TH EDITION","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Saxena, Rajan\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e McGraw-Hill Education\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Sixth\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMARKETING MANAGEMENT, 6TH EDITION\u003c\/li\u003e\n\u003cli\u003eMcgraw Hill Education\u003c\/li\u003e\n\u003cli\u003eAs a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 784\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 16-11-2019\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 9789389538335\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Marketing management is designed to cater to syllabi requirements of courses on marketing. Steeped in the core concepts of marketing, the text nonetheless incorporates the latest trends in marketing and showcases many of the path breaking efforts by marketers in recent past. This thoroughly revised 6th edition includes discussion on most widely discussed topics in the subject in recent past. Alongside, the text captures the core concepts comprehensively and follows an application-based approach.salient features: new cases on leading new age organizations such as hotstar, oyo, Airbnb, Netflix, Amazon prime, Uber etc. new sections on digital marketing, social media marketing, defining brand etc. updated and detailed coverage on marketing environment, retail business model, distribution management, organization buying behavior etc. more engaging and logically driven revised Chapter structure thoroughly revised chapters focusing on how markets have evolved in recent past.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789389538335\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.4 x 7.2 x 1.3 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51289788842288,"sku":"UDH_9789389538335","price":975.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/61-bQ8axhvL.jpg?v=1775403047","url":"https:\/\/www.retailmaharaj.com\/products\/marketing-management-6th-edition-1","provider":"Retail Maharaj","version":"1.0","type":"link"}