{"product_id":"marketing-management-2","title":"Marketing Management","description":"\u003cp\u003e\u003cstrong\u003eAuthor Name:\u003c\/strong\u003e V.K. Jain\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789357670241\u003cbr\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e First 2023\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 334\u003cbr\u003e\u003cstrong\u003ePrice:\u003c\/strong\u003e Rs.699\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003eThis book, \u003cem\u003eMarketing Management for M.Com Students\u003c\/em\u003e, provides a comprehensive guide to marketing and sales concepts, tailored specifically for postgraduate commerce students. It covers fundamental to advanced topics in marketing, including strategies, consumer behavior, product planning, promotion, distribution, and emerging trends like e-commerce and green marketing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 1: Marketing: Nature, Scope and Importance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 2: Marketing Environment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 3: Marketing Mix and Marketing Plan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 4: Market Segmentation, Targeting and Positioning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 5: Consumer Behaviour Structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 6: Product Concepts and Product Life Cycle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 7: Product Planning, Development and Product Identification\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 8: Pricing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 9: Marketing Communication\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 10: Promotion Mix\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 11: Advertising\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 12: Advertising Budget, Media and Public Relations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 13: Personal Selling and Management of Sales Force\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 14: Sales Forecasting, Sales Promotion and Publicity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 15: Physical Distribution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 16: Marketing Organizations and Control of Marketing Operations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 17: Rural Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 18: Marketing of Services: Banking, Transport and Insurance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 19: E-Commerce and CRM\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUNIT 20: New Issues in Marketing: Globalization and Green Marketing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSubjects:\u003c\/strong\u003e Marketing and Sales\u003c\/p\u003e","brand":"Laxmi Publications","offers":[{"title":"Default Title","offer_id":50056126333232,"sku":"DRG.LaxmiPublication_9789357670241","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/1678191800MarketingManagementMCom.jpg?v=1756301769","url":"https:\/\/www.retailmaharaj.com\/products\/marketing-management-2","provider":"Retail Maharaj","version":"1.0","type":"link"}