{"product_id":"marketing-management-16e","title":"Marketing Management, 16e","description":"\u003ch3\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthors:\u003c\/strong\u003e Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e Sixteenth Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789356062665\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 632\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCover:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 10.1 x 8.1 x 0.9 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eMarketing Management\u003c\/em\u003e (Sixteenth Edition) by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh is a comprehensive and highly relevant guide to the principles of marketing in today’s rapidly evolving business environment. This edition has been thoroughly updated to address the tremendous disruptions in business models due to the rise of digitalization, social media marketing, e-commerce, and direct-to-consumer business models.\u003c\/p\u003e\n\u003cp\u003eThe book includes over 55 case studies of leading Indian brands such as Amul, Bajaj, Maruti Suzuki, Infosys, Reliance Jio, and many more. It also features real-world cases from new-age businesses like Bigbasket, Cult.fit, and Clirnet, providing a rich and diverse set of examples that illustrate the most current marketing practices in India and globally.\u003c\/p\u003e\n\u003cp\u003eThe text includes features designed to enhance understanding, such as \u003cem\u003eMarketing Insight\u003c\/em\u003e—which emphasizes key marketing concepts—and \u003cem\u003eMarketing Spotlight\u003c\/em\u003e—which showcases relevant real-world company and brand cases. Each chapter ends with a concise summary for quick review, making it easier for readers to grasp and retain the material. The book also dives into emerging topics such as data analytics, marketing automation, artificial intelligence, and the growing role of corporate social responsibility.\u003c\/p\u003e\n\u003cp\u003eWritten by some of the most respected names in marketing, this edition continues to offer foundational concepts and tools from diverse disciplines, including economics, behavioral science, and management theory. \u003cem\u003eMarketing Management\u003c\/em\u003e is not only ideal for marketing students but also an invaluable resource for practicing managers seeking to design and execute successful marketing strategies in an increasingly digital world.\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":49919392645424,"sku":"Sarat_9789356062665","price":885.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/pearson-book-default-title-marketing-management-16e-41227763581232.jpg?v=1775960904","url":"https:\/\/www.retailmaharaj.com\/products\/marketing-management-16e","provider":"Retail Maharaj","version":"1.0","type":"link"}