{"product_id":"marketing-destinations-and-venues-for-conferences-conventions-and-business-events-events-management","title":"Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eAuthor:\u003c\/strong\u003e Tony Rogers\u003cbr\u003e• \u003cstrong\u003eBrand:\u003c\/strong\u003e Taylor \u0026amp; Francis Ltd\u003cbr\u003e• \u003cstrong\u003eEdition:\u003c\/strong\u003e 2\u003cbr\u003e• \u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003cbr\u003e• \u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003cbr\u003e• \u003cstrong\u003eRelease Date:\u003c\/strong\u003e 12-11-2015\u003cbr\u003e• \u003cstrong\u003eEAN:\u003c\/strong\u003e 9781138852150\u003cbr\u003e• \u003cstrong\u003ePackage Dimensions:\u003c\/strong\u003e 9.6 x 7.4 x 0.6 inches\u003cbr\u003e• \u003cstrong\u003eLanguages:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eProduct Description:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eMarketing Destinations and Venues for Conferences, Conventions and Business Events\u003c\/em\u003e introduces students to key areas of marketing and promotion essential for destinations to compete successfully in the rapidly expanding global business event sector. It explores business event marketing, strategic planning, destination, and venue selling strategies, and future challenges. The second edition includes new content on technology use, social media impact, sponsorship, and economic changes. It also presents updated case studies from emerging and mature markets worldwide, and provides new review questions and an online resource package.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e\u003cbr\u003eThis edition offers a global perspective with case studies from various regions. It's a must-read for those in the business event management field.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003eTony Rogers has over 25 years of experience in the conference and business events sector, running his consultancy in destination\/venue marketing. Rob Davidson is a recognized expert in business events and has authored extensively on the subject.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49868481790256,"sku":"Sarat_9781138852150","price":6045.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-marketing-destinations-and-venues-for-conferences-conventions-and-business-events-events-management-41058051686704.jpg?v=1775953622","url":"https:\/\/www.retailmaharaj.com\/products\/marketing-destinations-and-venues-for-conferences-conventions-and-business-events-events-management","provider":"Retail Maharaj","version":"1.0","type":"link"}