{"product_id":"marketing-a-financial-approach","title":"Marketing: A Financial Approach","description":"\u003cp\u003e\u003cstrong\u003eBook Detail:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e: Mohamed, H.Peeru\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Kaveri Books\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: Revised\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBinding\u003c\/strong\u003e: Hardcover\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNumber of Pages\u003c\/strong\u003e: 188\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRelease Date\u003c\/strong\u003e: 01-06-2015\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e: The book links two very important functional areas—marketing and finance. Written in simple language and divided into six chapters: Marketing: The Conceptual Framework, Marketing Mix, Finance for Marketing, Marketing Cost Analysis, Marketing Cost Control, Techniques and Tools; and Accounting for Marketing Personnel. The book will prove a ready reference to marketers of financial matters.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEAN\u003c\/strong\u003e: 9788174790101\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePackage Dimensions\u003c\/strong\u003e: 8.3 x 5.7 x 0.7 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Retail Maharaj","offers":[{"title":"Default Title","offer_id":49671593853232,"sku":"DRG.KaveriBooks_9788174790101","price":455.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/retail-maharaj-book-default-title-marketing-a-financial-approach-40549151047984.jpg?v=1775972535","url":"https:\/\/www.retailmaharaj.com\/products\/marketing-a-financial-approach","provider":"Retail Maharaj","version":"1.0","type":"link"}