{"product_id":"market-led-strategic-change-transforming-the-process-of-going-to-market","title":"Market-Led Strategic Change: Transforming the process of going to market","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eAuthor:\u003c\/strong\u003e Nigel F. Piercy\u003cbr\u003e• \u003cstrong\u003eBrand:\u003c\/strong\u003e Taylor \u0026amp; Francis Ltd\u003cbr\u003e• \u003cstrong\u003eEdition:\u003c\/strong\u003e 5\u003cbr\u003e• \u003cstrong\u003eBinding:\u003c\/strong\u003e Paperback\u003cbr\u003e• \u003cstrong\u003eFormat:\u003c\/strong\u003e Illustrated\u003cbr\u003e• \u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 604\u003cbr\u003e• \u003cstrong\u003eRelease Date:\u003c\/strong\u003e 17-11-2016\u003cbr\u003e• \u003cstrong\u003eEAN:\u003c\/strong\u003e 9780415834278\u003cbr\u003e• \u003cstrong\u003ePackage Dimensions:\u003c\/strong\u003e 9.5 x 7.4 x 1.5 inches\u003cbr\u003e• \u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Description:\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eMarket-Led Strategic Change, 5th edition\u003c\/em\u003e has been fully revised to reflect the evolving realities of 21st-century business, addressing the practical issues managers face in the market today. The textbook develops a value-based strategy, emphasizing market sensing, customer value, organizational change, and digital marketing in the strategic implementation process.\u003c\/p\u003e\n\u003cp\u003eThis updated edition includes new case studies from global companies like Uber and Volkswagen, and covers emerging topics such as the legalization of marijuana and healthcare business reinvention. It is a must-read for marketing students and practitioners, offering both theoretical and practical insights for developing customer-focused strategies in businesses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cem\u003e\"Market-Led Strategic Change is intelligent, witty, thought-provoking, and an excellent read! Whether you're a seasoned marketer or a new student, this book will change the way you think about making things happen!\"\u003c\/em\u003e – Professor Lloyd C. Harris, University of Birmingham, UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cem\u003e\"Nigel Piercy has provided the best guide to creating a market-led company with worksheets, diagnostics, and illustrative cases. A very useful and readable book.\"\u003c\/em\u003e – Philip Kotler, Northwestern University, USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49868479725872,"sku":"Sarat_9780415834278","price":6142.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-market-led-strategic-change-transforming-the-process-of-going-to-market-41057992474928.jpg?v=1775953608","url":"https:\/\/www.retailmaharaj.com\/products\/market-led-strategic-change-transforming-the-process-of-going-to-market","provider":"Retail Maharaj","version":"1.0","type":"link"}