{"product_id":"made-to-stick","title":"Made to Stick","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Heath, Chip,Heath, Dan\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Penguin\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e White\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Latest\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria\u003c\/li\u003e\n\u003cli\u003eOriginal Book\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 336\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-12-2008\u003c\/p\u003e\u003cp\u003e\u003cb\u003emodel number:\u003c\/b\u003e 1655799\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 1655799\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Why does fake news stick while the truth goes missing?\u003cbr\u003e\nWhy do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?\u003cbr\u003e\nOver ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:\u003cbr\u003e\n- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria\u003cbr\u003e\n- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium\u003cbr\u003e\n- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project\u003cbr\u003e\nAs entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights.\u003cbr\u003e\nMade to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780099505693\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 7.7 x 5.0 x 0.9 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":49099079090480,"sku":"Prakash_9780099505693","price":639.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/penguin-book-default-title-made-to-stick-38822084804912.jpg?v=1753012815","url":"https:\/\/www.retailmaharaj.com\/products\/made-to-stick","provider":"Retail Maharaj","version":"1.0","type":"link"}