{"product_id":"introducing-business-english-routledge-introductions-to-english-for-specific-purposes","title":"Introducing Business English (Routledge Introductions to English for Specific Purposes)","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e: Brigitte Planken\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: 1st Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNumber of Pages\u003c\/strong\u003e: 172\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN\u003c\/strong\u003e: 9781138016316\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRelease Date\u003c\/strong\u003e: 28-09-2015\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIntroducing Business English\u003c\/em\u003e provides a comprehensive exploration of Business English and English for Specific Business Purposes within the broader scope of English for Special Purposes. Authored by leading researchers and educators, this book draws from contemporary teaching and research to highlight the increasing significance of English in international business communication.\u003c\/p\u003e\n\u003cp\u003eThe book delves into both spoken and written forms of Business English, addressing key topics such as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eTeaching Business English as a lingua franca\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntercultural business interactions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBlended learning and web-based communication\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt also covers the latest research in these areas and looks at potential future directions for the field. Practical tasks, examples, and resources are included to aid students in applying the knowledge gained.\u003c\/p\u003e\n\u003cp\u003eAn essential read for advanced undergraduate and postgraduate students in Business English, Business English as a Lingua Franca, and English for Specific Business Purposes, this book is a valuable resource for anyone looking to deepen their understanding of Business English and its role in the global business environment.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49901529858352,"sku":"Sarat_9781138016316","price":3386.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-introducing-business-english-routledge-introductions-to-english-for-specific-purposes-41179370291504.jpg?v=1775965175","url":"https:\/\/www.retailmaharaj.com\/products\/introducing-business-english-routledge-introductions-to-english-for-specific-purposes","provider":"Retail Maharaj","version":"1.0","type":"link"}