{"product_id":"international-marketing-strategy-development-and-implementation","title":"International Marketing: Strategy development and implementation","description":"\u003cp data-start=\"0\" data-end=\"322\"\u003e• \u003cstrong data-start=\"21\" data-end=\"34\"\u003eBook Name\u003c\/strong\u003e: International Marketing\u003cbr data-start=\"59\" data-end=\"62\"\u003e• \u003cstrong data-start=\"64\" data-end=\"74\"\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr data-start=\"85\" data-end=\"88\"\u003e• \u003cstrong data-start=\"90\" data-end=\"102\"\u003eLanguage\u003c\/strong\u003e: English\u003cbr data-start=\"111\" data-end=\"114\"\u003e• \u003cstrong data-start=\"116\" data-end=\"127\"\u003eISBN-13\u003c\/strong\u003e: 9781138738058\u003cbr data-start=\"142\" data-end=\"145\"\u003e• \u003cstrong data-start=\"147\" data-end=\"157\"\u003eWriter\u003c\/strong\u003e: Carl Arthur Solberg\u003cbr data-start=\"178\" data-end=\"181\"\u003e• \u003cstrong data-start=\"183\" data-end=\"192\"\u003ePages\u003c\/strong\u003e: 418\u003cbr data-start=\"197\" data-end=\"200\"\u003e• \u003cstrong data-start=\"202\" data-end=\"213\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"224\" data-end=\"227\"\u003e• \u003cstrong data-start=\"229\" data-end=\"242\"\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr data-start=\"264\" data-end=\"267\"\u003e• \u003cstrong data-start=\"269\" data-end=\"280\"\u003eEdition\u003c\/strong\u003e: 1\u003cbr data-start=\"283\" data-end=\"286\"\u003e• \u003cstrong data-start=\"288\" data-end=\"296\"\u003eSize\u003c\/strong\u003e: 9.6 x 6.8 x 0.9 inches\u003c\/p\u003e\n\u003cp data-start=\"324\" data-end=\"1071\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e• This book provides a comprehensive yet practical approach to international marketing, addressing the complexities businesses face when expanding globally.\u003cbr data-start=\"480\" data-end=\"483\"\u003e• It introduces Carl Arthur Solberg’s Nine Strategic Windows model, a proven framework for firms of all sizes to successfully internationalize.\u003cbr data-start=\"626\" data-end=\"629\"\u003e• Topics include globalization, partner relations, and strategic positioning in international markets, supported by relevant case studies.\u003cbr data-start=\"767\" data-end=\"770\"\u003e• Designed for advanced undergraduates, postgraduates, and business professionals, it offers both theoretical insights and actionable strategies.\u003cbr data-start=\"915\" data-end=\"918\"\u003e• The book also features a companion website with additional resources and instructor materials, enhancing its practical value for learning and teaching.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49858904260912,"sku":"Sarat_9781138738058","price":3900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-international-marketing-strategy-development-and-implementation-41026515173680.jpg?v=1775954529","url":"https:\/\/www.retailmaharaj.com\/products\/international-marketing-strategy-development-and-implementation","provider":"Retail Maharaj","version":"1.0","type":"link"}