{"product_id":"hospitality-and-travel-marketing-5ed-pb-2023","title":"Hospitality And Travel Marketing 5Ed (Pb 2023)","description":"\u003ch3 data-start=\"82\" data-end=\"102\"\u003e\u003cstrong data-start=\"86\" data-end=\"102\"\u003eBook Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"104\" data-end=\"391\"\u003e\n\u003cli data-start=\"104\" data-end=\"132\"\u003e\n\u003cp data-start=\"106\" data-end=\"132\"\u003e\u003cstrong data-start=\"106\" data-end=\"120\"\u003ePublisher:\u003c\/strong\u003e Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"133\" data-end=\"169\"\u003e\n\u003cp data-start=\"135\" data-end=\"169\"\u003e\u003cstrong data-start=\"135\" data-end=\"146\"\u003eAuthor:\u003c\/strong\u003e Alastair M. Morrison\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"170\" data-end=\"195\"\u003e\n\u003cp data-start=\"172\" data-end=\"195\"\u003e\u003cstrong data-start=\"172\" data-end=\"185\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"196\" data-end=\"234\"\u003e\n\u003cp data-start=\"198\" data-end=\"234\"\u003e\u003cstrong data-start=\"198\" data-end=\"210\"\u003eEdition:\u003c\/strong\u003e Reprint (5th Edition)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"235\" data-end=\"262\"\u003e\n\u003cp data-start=\"237\" data-end=\"262\"\u003e\u003cstrong data-start=\"237\" data-end=\"246\"\u003eISBN:\u003c\/strong\u003e 9781032274133\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"263\" data-end=\"281\"\u003e\n\u003cp data-start=\"265\" data-end=\"281\"\u003e\u003cstrong data-start=\"265\" data-end=\"275\"\u003ePages:\u003c\/strong\u003e 638\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"282\" data-end=\"306\"\u003e\n\u003cp data-start=\"284\" data-end=\"306\"\u003e\u003cstrong data-start=\"284\" data-end=\"294\"\u003eCover:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"307\" data-end=\"339\"\u003e\n\u003cp data-start=\"309\" data-end=\"339\"\u003e\u003cstrong data-start=\"309\" data-end=\"326\"\u003eRelease Date:\u003c\/strong\u003e 27-10-2022\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"340\" data-end=\"391\"\u003e\n\u003cp data-start=\"342\" data-end=\"391\"\u003e\u003cstrong data-start=\"342\" data-end=\"365\"\u003ePackage Dimensions:\u003c\/strong\u003e 10.0 x 7.0 x 1.5 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"393\" data-end=\"396\"\u003e\n\u003ch3 data-start=\"398\" data-end=\"420\"\u003e\u003cstrong data-start=\"402\" data-end=\"420\"\u003eAbout the Book\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"422\" data-end=\"823\"\u003e\u003cstrong data-start=\"422\" data-end=\"458\"\u003eHospitality and Travel Marketing\u003c\/strong\u003e (5th Edition) by Alastair M. Morrison is a comprehensive, user-friendly textbook designed to provide students with a global and systematic approach to hospitality and travel marketing. Fully revised and updated, this edition addresses the new realities of the post-COVID-19 world, offering insights into how the pandemic has reshaped marketing in these industries.\u003c\/p\u003e\n\u003cp data-start=\"825\" data-end=\"1354\"\u003eStructured around key concepts like planning, research, implementation, control, and evaluation, this textbook incorporates the latest trends in e-marketing, mobile marketing, societal marketing, and destination branding. New chapters focus on the emerging role of social media marketing, electronic customer relationship management (eCRM), and customer co-creation. Furthermore, it explores the growing importance of branding, disruptive technologies, globalization, and the increasing competitiveness in hospitality and travel.\u003c\/p\u003e\n\u003cp data-start=\"1356\" data-end=\"1785\"\u003eIn addition to theoretical content, this book features \u003cem data-start=\"1411\" data-end=\"1422\"\u003ereal-life\u003c\/em\u003e case studies from around the world, reflective questions for self-study or class discussions, and updated resources like PowerPoint slides to aid teaching and understanding. The fifth edition’s practical and timely content makes it an invaluable resource for students looking to understand and navigate the evolving landscape of hospitality and travel marketing.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49944587698480,"sku":"Sarat_9781032274133","price":4160.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-hospitality-and-travel-marketing-5ed-pb-2023-41298978668848.jpg?v=1775979861","url":"https:\/\/www.retailmaharaj.com\/products\/hospitality-and-travel-marketing-5ed-pb-2023","provider":"Retail Maharaj","version":"1.0","type":"link"}