{"product_id":"historical-research-in-marketing-management-key-issues-in-marketing-management","title":"Historical Research in Marketing Management (Key Issues in Marketing Management)","description":"\u003cp data-start=\"0\" data-end=\"356\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003cbr data-start=\"16\" data-end=\"19\"\u003e• \u003cstrong data-start=\"21\" data-end=\"31\"\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr data-start=\"42\" data-end=\"45\"\u003e• \u003cstrong data-start=\"47\" data-end=\"59\"\u003eLanguage\u003c\/strong\u003e: English\u003cbr data-start=\"68\" data-end=\"71\"\u003e• \u003cstrong data-start=\"73\" data-end=\"84\"\u003eISBN-13\u003c\/strong\u003e: 9780367002152\u003cbr data-start=\"99\" data-end=\"102\"\u003e• \u003cstrong data-start=\"104\" data-end=\"114\"\u003eWriter\u003c\/strong\u003e: Mark Tadajewski\u003cbr data-start=\"131\" data-end=\"134\"\u003e• \u003cstrong data-start=\"136\" data-end=\"152\"\u003eBook Edition\u003c\/strong\u003e: 1\u003cbr data-start=\"155\" data-end=\"158\"\u003e• \u003cstrong data-start=\"160\" data-end=\"173\"\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr data-start=\"195\" data-end=\"198\"\u003e• \u003cstrong data-start=\"200\" data-end=\"209\"\u003ePages\u003c\/strong\u003e: 228\u003cbr data-start=\"214\" data-end=\"217\"\u003e• \u003cstrong data-start=\"219\" data-end=\"230\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"241\" data-end=\"244\"\u003e• \u003cstrong data-start=\"246\" data-end=\"254\"\u003eSize\u003c\/strong\u003e: 9.6 x 6.8 x 0.5 inches\u003cbr data-start=\"278\" data-end=\"281\"\u003e• \u003cstrong data-start=\"283\" data-end=\"303\"\u003eSubject\/Category\u003c\/strong\u003e: Marketing \/ Business History \/ Management Studies\u003c\/p\u003e\n\u003cp data-start=\"358\" data-end=\"720\"\u003e\u003cstrong data-start=\"358\" data-end=\"373\"\u003eDescription\u003c\/strong\u003e\u003cbr data-start=\"373\" data-end=\"376\"\u003eThis insightful volume by Mark Tadajewski brings together a collection of articles focused on marketing history and the evolution of marketing thought, placing these analyses in the broader framework of marketing management. Despite its importance, historical inquiry remains underutilized in marketing studies—a gap this book seeks to address.\u003c\/p\u003e\n\u003cp data-start=\"722\" data-end=\"752\"\u003eKey themes and topics include:\u003c\/p\u003e\n\u003cul data-start=\"753\" data-end=\"1066\"\u003e\n\u003cli data-start=\"753\" data-end=\"836\"\u003e\n\u003cp data-start=\"755\" data-end=\"836\"\u003eThe development and impact of the Boston Consulting Group’s growth-share matrix\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"837\" data-end=\"878\"\u003e\n\u003cp data-start=\"839\" data-end=\"878\"\u003eThe origins and evolution of branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"879\" data-end=\"935\"\u003e\n\u003cp data-start=\"881\" data-end=\"935\"\u003eHistorical emergence of marketing schools of thought\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"936\" data-end=\"979\"\u003e\n\u003cp data-start=\"938\" data-end=\"979\"\u003eManagerialism and the marketing concept\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1066\"\u003e\n\u003cp data-start=\"982\" data-end=\"1066\"\u003eRelationship marketing, scientific management, and critical marketing perspectives\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1068\" data-end=\"1287\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOriginally published as a special issue of the \u003cem data-start=\"1115\" data-end=\"1148\"\u003eJournal of Marketing Management\u003c\/em\u003e, this book is essential for academics, researchers, and students interested in how marketing theory and practice have developed over time.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49850179682608,"sku":"Sarat_9780367002152","price":2730.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-historical-research-in-marketing-management-key-issues-in-marketing-management-40999803191600.jpg?v=1775946789","url":"https:\/\/www.retailmaharaj.com\/products\/historical-research-in-marketing-management-key-issues-in-marketing-management","provider":"Retail Maharaj","version":"1.0","type":"link"}