{"product_id":"handbook-of-marketing-research-methodologies-for-hospitality-and-tourism","title":"Handbook of Marketing Research Methodologies for Hospitality and Tourism","description":"\u003cp data-start=\"0\" data-end=\"456\"\u003e\u003cstrong data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/strong\u003e\u003cbr data-start=\"16\" data-end=\"19\"\u003e• \u003cstrong data-start=\"21\" data-end=\"34\"\u003eBook Name\u003c\/strong\u003e: Handbook of Marketing Research Methodologies for Hospitality and Tourism\u003cbr data-start=\"108\" data-end=\"111\"\u003e• \u003cstrong data-start=\"113\" data-end=\"123\"\u003eFormat\u003c\/strong\u003e: Illustrated, Paperback\u003cbr data-start=\"147\" data-end=\"150\"\u003e• \u003cstrong data-start=\"152\" data-end=\"164\"\u003eLanguage\u003c\/strong\u003e: English\u003cbr data-start=\"173\" data-end=\"176\"\u003e• \u003cstrong data-start=\"178\" data-end=\"189\"\u003eISBN-13\u003c\/strong\u003e: 9780789034267\u003cbr data-start=\"204\" data-end=\"207\"\u003e• \u003cstrong data-start=\"209\" data-end=\"219\"\u003eWriter\u003c\/strong\u003e: Ronald A. Nykiel\u003cbr data-start=\"237\" data-end=\"240\"\u003e• \u003cstrong data-start=\"242\" data-end=\"255\"\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr data-start=\"277\" data-end=\"280\"\u003e• \u003cstrong data-start=\"282\" data-end=\"293\"\u003eEdition\u003c\/strong\u003e: 1\u003cbr data-start=\"296\" data-end=\"299\"\u003e• \u003cstrong data-start=\"301\" data-end=\"312\"\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr data-start=\"323\" data-end=\"326\"\u003e• \u003cstrong data-start=\"328\" data-end=\"337\"\u003ePages\u003c\/strong\u003e: 376\u003cbr data-start=\"342\" data-end=\"345\"\u003e• \u003cstrong data-start=\"347\" data-end=\"363\"\u003eRelease Date\u003c\/strong\u003e: 13-08-2007\u003cbr data-start=\"402\" data-end=\"405\"\u003e• \u003cstrong data-start=\"407\" data-end=\"429\"\u003ePackage Dimensions\u003c\/strong\u003e: 10.6 x 8.2 x 0.7 inches\u003c\/p\u003e\n\u003cp data-start=\"458\" data-end=\"841\"\u003e\u003cstrong data-start=\"458\" data-end=\"473\"\u003eDescription\u003c\/strong\u003e\u003cbr data-start=\"473\" data-end=\"476\"\u003eThe \u003cem data-start=\"480\" data-end=\"554\"\u003eHandbook of Marketing Research Methodologies for Hospitality and Tourism\u003c\/em\u003e offers a comprehensive guide that bridges the gap between theory and applied research in the hospitality industry. It explains how to analyze markets, utilize qualitative and quantitative research methodologies, and apply findings to marketing strategies and development in hospitality.\u003c\/p\u003e\n\u003cp data-start=\"843\" data-end=\"1142\"\u003eThis text provides detailed outlines and case studies for various types of research, including feasibility studies, market assessments, and site selection studies. Graphic examples and presentation techniques help simplify the process of connecting theoretical research with real-world applications.\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1592\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1161\"\u003eKey Features:\u003c\/strong\u003e\u003cbr\u003e• Covers qualitative and quantitative market research techniques and their applications\u003cbr data-start=\"1249\" data-end=\"1252\"\u003e• Explores market analysis, including assessment for development planning and intuitive techniques\u003cbr data-start=\"1350\" data-end=\"1353\"\u003e• Provides case studies and examples of site selection and feasibility studies\u003cbr data-start=\"1431\" data-end=\"1434\" data-is-only-node=\"\"\u003e• Details effective strategies for communicating research findings and recommendations\u003cbr data-start=\"1520\" data-end=\"1523\"\u003e• Includes appendices of essential data and a glossary of key terms\u003c\/p\u003e\n\u003cp data-start=\"1594\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1594\" data-end=\"1613\"\u003eTopics Covered:\u003c\/strong\u003e\u003cbr\u003e• Qualitative and quantitative market analysis techniques\u003cbr data-start=\"1671\" data-end=\"1674\"\u003e• Market studies, site selection, and project feasibility\u003cbr data-start=\"1731\" data-end=\"1734\"\u003e• Key data sources for projects, markets, and sites\u003cbr data-start=\"1785\" data-end=\"1788\" data-is-only-node=\"\"\u003e• Presentation techniques for market research findings\u003cbr data-start=\"1842\" data-end=\"1845\"\u003e• Relationship of research to marketing and development strategy selection\u003c\/p\u003e\n\u003cp data-start=\"1923\" data-end=\"2236\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1923\" data-end=\"1943\"\u003eTarget Audience:\u003c\/strong\u003e\u003cbr data-start=\"1943\" data-end=\"1946\"\u003eThis book is ideal for upper-level undergraduate and graduate students in hospitality management, as well as professionals in hotel and restaurant development, market research, and hospitality corporations. It’s also useful for market research firms working within the hospitality industry.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"Default Title","offer_id":49848121458992,"sku":"Sarat_9780789034267","price":6532.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-handbook-of-marketing-research-methodologies-for-hospitality-and-tourism-40985650495792.jpg?v=1775947440","url":"https:\/\/www.retailmaharaj.com\/products\/handbook-of-marketing-research-methodologies-for-hospitality-and-tourism","provider":"Retail Maharaj","version":"1.0","type":"link"}