{"product_id":"guide-to-the-british-economy","title":"Guide to the British Economy","description":"\u003ch3 data-section-id=\"11upj3h\" data-start=\"0\" data-end=\"16\" class=\"PDq2pG_selectionAnchorContainer\"\u003eBook Details\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"18\" data-end=\"76\"\u003e\u003cstrong data-start=\"18\" data-end=\"33\"\u003eBook Title:\u003c\/strong\u003e Economics of Advertising (English Version)\u003c\/p\u003e\n\u003cp data-start=\"78\" data-end=\"366\"\u003e\u003cstrong data-start=\"78\" data-end=\"89\"\u003eAuthor:\u003c\/strong\u003e Peter Donaldson\u003cbr data-start=\"105\" data-end=\"108\"\u003e\u003cstrong data-start=\"108\" data-end=\"122\"\u003ePublisher:\u003c\/strong\u003e Penguin Books\u003cbr data-start=\"136\" data-end=\"139\"\u003e\u003cstrong data-start=\"139\" data-end=\"148\"\u003eISBN:\u003c\/strong\u003e 0140207554\u003cbr data-start=\"159\" data-end=\"162\"\u003e\u003cstrong data-start=\"162\" data-end=\"181\" data-is-only-node=\"\"\u003ePublished Year:\u003c\/strong\u003e 1976\u003cbr data-start=\"186\" data-end=\"189\"\u003e\u003cstrong data-start=\"189\" data-end=\"201\"\u003eBinding:\u003c\/strong\u003e Paperback\u003cbr data-start=\"211\" data-end=\"214\"\u003e\u003cstrong data-start=\"214\" data-end=\"227\"\u003eLanguage:\u003c\/strong\u003e English\u003cbr data-start=\"235\" data-end=\"238\"\u003e\u003cstrong data-start=\"238\" data-end=\"248\"\u003ePages:\u003c\/strong\u003e 253\u003cbr data-start=\"252\" data-end=\"255\"\u003e\u003cstrong data-start=\"255\" data-end=\"274\"\u003eBook Condition:\u003c\/strong\u003e Used – Good\u003cbr data-start=\"286\" data-end=\"289\"\u003e\u003cstrong data-start=\"289\" data-end=\"308\"\u003eCondition Note:\u003c\/strong\u003e Book is in good condition, but pages are yellowish white.\u003c\/p\u003e\n\u003ch3 data-section-id=\"zmqxej\" data-start=\"368\" data-end=\"386\"\u003eAbout the Book\u003c\/h3\u003e\n\u003cp data-start=\"388\" data-end=\"1083\"\u003e\u003cem data-start=\"388\" data-end=\"414\"\u003eEconomics of Advertising\u003c\/em\u003e by Peter Donaldson offers a clear and insightful examination of the role advertising plays in modern economies and competitive markets. The book explores how advertising influences consumer behavior, shapes brand perception, drives market competition, and impacts business growth. Combining economic theory with practical examples, Donaldson explains the relationship between advertising, pricing, demand, and market efficiency in an accessible manner. This classic work is a valuable resource for students of economics, marketing professionals, business managers, and anyone interested in understanding the economic principles behind advertising and consumer markets.\u003c\/p\u003e","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":67405345423664,"sku":"BestBookCentre__P6181","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/BestBook-2026-07-27T142229.727.png?v=1785142366","url":"https:\/\/www.retailmaharaj.com\/products\/guide-to-the-british-economy","provider":"Retail Maharaj","version":"1.0","type":"link"}