{"product_id":"from-unknown-to-unforgettable-strategies-and-stories-to-transform-your-start-up-into-a-trustworthy-brand","title":"From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pamnani, Harsh\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Penguin Business\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 256\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 21-10-2024\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.\u003cbr\u003e\n\u003cbr\u003e\nIf you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780143463962\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 8.5 x 5.4 x 0.9 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Penguin Business","offers":[{"title":"Default Title","offer_id":50123219140912,"sku":"Trans_9780143463962","price":300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/61H0qgUmMFL.jpg?v=1757331217","url":"https:\/\/www.retailmaharaj.com\/products\/from-unknown-to-unforgettable-strategies-and-stories-to-transform-your-start-up-into-a-trustworthy-brand","provider":"Retail Maharaj","version":"1.0","type":"link"}