{"product_id":"from-ideas-to-iconic-brands","title":"From Ideas to Iconic Brands","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Giles Lury\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Jaico\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 336\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 28-05-2018\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 9789386867896\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Inspiring stories of 101 amazing brands that changed the world \u003cbr\u003e\u003cbr\u003e• Apple \u003cbr\u003e• Coca-Cola \u003cbr\u003e• Nike \u003cbr\u003e• Starbucks \u003cbr\u003e• Disney \u003cbr\u003e• KFC \u003cbr\u003e• Hallmark \u003cbr\u003e• Mercedes \u003cbr\u003e• Revlon \u003cbr\u003e• Tupperware \u003cbr\u003e• Banana Republic and many more\u003cbr\u003e\u003cbr\u003eInspiring stories to help you build a bigger, better, stronger brand\u003cbr\u003e\u003cbr\u003eA cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola. \u003cbr\u003e\u003cbr\u003eThe stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today. \u003cbr\u003e\u003cbr\u003ePacked with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789386867896\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 8.6 x 5.7 x 0.9 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Jaico","offers":[{"title":"Default Title","offer_id":50773527363888,"sku":"Bookwish_9789386867896","price":375.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/614_IKmi5yL.jpg?v=1771651620","url":"https:\/\/www.retailmaharaj.com\/products\/from-ideas-to-iconic-brands","provider":"Retail Maharaj","version":"1.0","type":"link"}