{"product_id":"fmcg-buying-behaviour-in-metro-non-metro-by-dr-sushil-kumar-pare-hardcover-dr-sushil-kumar-pare-hardcover-dr-sushil-kumar-pare","title":"FMCG Buying Behaviour in Metro \u0026 Non-metro by Dr Sushil Kumar Pare [Hardcover] Dr. Sushil Kumar Pare [Hardcover] Dr. Sushil Kumar Pare","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dr. Sushil Kumar Pare\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Anuugya Books\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cbr\u003eLanguage Published:English\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 139\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-12-2019\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e The deprived are the poorest Indians, who earn less than 90,000 Indian rupees a year ($ 1,969 per household, or about a dollar per person per day), the second group is Aspirers, households earning between 90,000 and 200,000 rupees ($ 1,969 – $4,376) per year. Aspirers are typically small shopkeepers, farmers with their modest landholdings or semi-skilled industrial and service workers. The next two groups—seekers, earning between 200,000 and 500,000 rupees ($ 4,376 – $10,941), and strivers, with incomes of between 500,000 and 1 million rupees ($ 10,941 – $ 21,882). The other major spending force in India's new consumer market segment—the global Indians, earning more than 1 million rupees ($ 21,882 or $ 118,000, taking into account the cost of living). These are senior corporate executives, large business owners, high-end professionals, politicians and big agricultural land owners. (na, 2007) One more study done by Boston Consulting Group with Confederation of Indian Industries (CII) defines the seven segments of India. (Singhi, Mall, Subramanian, Sanghi, \u0026amp; Ramesh, 2012) ... from this book\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.8 x 6.3 x 0.8 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Anuugya Books","offers":[{"title":"Default Title","offer_id":66901187494192,"sku":"DRG.AnuugyaBooks_B08BTJKHRW","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/7133yqoP_LL.jpg?v=1780567670","url":"https:\/\/www.retailmaharaj.com\/products\/fmcg-buying-behaviour-in-metro-non-metro-by-dr-sushil-kumar-pare-hardcover-dr-sushil-kumar-pare-hardcover-dr-sushil-kumar-pare","provider":"Retail Maharaj","version":"1.0","type":"link"}