{"product_id":"export-strategy-markets-and-competition-rle-marketing-routledge-library-editions-marketing","title":"Export Strategy: Markets and Competition (RLE Marketing) (Routledge Library Editions: Marketing)","description":"\u003cp\u003eBook Details\u003cbr\u003e• Book Name: Export Marketing Strategy\u003cbr\u003e• Format: Paperback\u003cbr\u003e• Language: English\u003cbr\u003e• ISBN-13: 9781138969414\u003cbr\u003e• Writer: Nigel Piercy\u003cbr\u003e• Book Edition: 1st\u003cbr\u003e• Publisher: Taylor \u0026amp; Francis Ltd\u003cbr\u003e• Pages: 284\u003cbr\u003e• Binding: Paperback\u003cbr\u003e• Subject\/Category: Business \/ Export Marketing\u003c\/p\u003e\n\u003cp\u003e• Offers new insights for management students and managers by approaching exporting from a marketing planning perspective.\u003cbr\u003e• Evaluates the widely recommended strategy of key market concentration, pointing out its weaknesses and flaws in the supporting evidence.\u003cbr\u003e• Provides a framework for making informed choices in practical export situations, taking into account company and market factors.\u003cbr\u003e• Explores the balance between price and non-price forms of competition in export marketing strategies.\u003cbr\u003e• Ideal for those seeking a comprehensive understanding of export marketing and strategic decision-making.\u003cbr\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49866275488048,"sku":"Sarat_9781138969414","price":2925.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-export-strategy-markets-and-competition-rle-marketing-routledge-library-editions-marketing-41050328400176.jpg?v=1775943710","url":"https:\/\/www.retailmaharaj.com\/products\/export-strategy-markets-and-competition-rle-marketing-routledge-library-editions-marketing","provider":"Retail Maharaj","version":"1.0","type":"link"}