{"product_id":"event-sponsorship","title":"Event Sponsorship","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eBook Name\u003c\/strong\u003e: Event Sponsorship: Essential Guide for Students\u003cbr\u003e• \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003cbr\u003e• \u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780415533881\u003cbr\u003e• \u003cstrong\u003eWriter\u003c\/strong\u003e: Ian McDonnell\u003cbr\u003e• \u003cstrong\u003eBook Edition\u003c\/strong\u003e: 1\u003cbr\u003e• \u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e• \u003cstrong\u003ePages\u003c\/strong\u003e: 160\u003cbr\u003e• \u003cstrong\u003eSize\u003c\/strong\u003e: 9.6 x 6.9 x 0.6 inches\u003cbr\u003e• \u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eSubject\/Category\u003c\/strong\u003e: Event Management, Sponsorship, Marketing\u003c\/p\u003e\n\u003cp\u003e• Provides a comprehensive introduction to event sponsorship, covering its origins, evolution, and marketing uses.\u003cbr\u003e• Explores how sponsorship can be gained and managed to benefit both sponsors and sponsees (events).\u003cbr\u003e• Discusses measurement of sponsorship outcomes and alternative funding sources such as government grants, crowdfunding, and merchandising.\u003cbr\u003e• Emphasizes the role of social media, e-marketing, and technology in modern sponsorship practices.\u003cbr\u003e• Offers a holistic view by considering sponsorship from both sponsor and event perspectives.\u003cbr\u003e• Contains case studies illustrating successful sponsorship strategies for small and large events, highlighting potential pitfalls.\u003cbr\u003e• Includes learning outcomes, discussion questions, and further reading to support student understanding.\u003cbr\u003e• Essential reading for students and professionals in Events Management.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49864182399280,"sku":"Sarat_9780415533881","price":6045.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-event-sponsorship-41044747419952.jpg?v=1775954287","url":"https:\/\/www.retailmaharaj.com\/products\/event-sponsorship","provider":"Retail Maharaj","version":"1.0","type":"link"}