{"product_id":"ethics-in-marketing-international-cases-and-perspectives","title":"Ethics in Marketing: International cases and perspectives","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e: Patrick E. Murphy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: 2nd Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN\u003c\/strong\u003e: 9781138648098\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages\u003c\/strong\u003e: 198\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCover\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e: 9.6 x 6.9 x 0.6 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eEthics in Marketing\u003c\/em\u003e by Patrick E. Murphy provides an insightful exploration into the ethical dilemmas that companies face in the world of marketing. The second edition of this well-known text has been thoroughly updated to include new international case studies from some of the world’s most recognized organizations, such as Coca-Cola, Facebook, VISA, and Zara.\u003c\/p\u003e\n\u003cp\u003eThe book covers a wide range of ethical issues, including questionable selling practices, exploitative advertising, product safety, bribery, channel conflict, sustainability, multiculturalism, sweatshop labor, and sports sponsorship. Murphy's approach focuses on real-world scenarios across global markets, from North America and Europe to China, India, and South America, providing students with a comprehensive understanding of marketing ethics in diverse cultural and corporate contexts.\u003c\/p\u003e\n\u003cp\u003eThis unique case-book is perfect for courses in marketing ethics, marketing and society, or as a supplementary resource for broader marketing classes. It offers students valuable insights into corporate social responsibility, ethical decision-making, and the complex moral considerations that shape modern marketing practices.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49934380859696,"sku":"Sarat_9781138648098","price":5127.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-ethics-in-marketing-international-cases-and-perspectives-41271114498352.jpg?v=1775941697","url":"https:\/\/www.retailmaharaj.com\/products\/ethics-in-marketing-international-cases-and-perspectives","provider":"Retail Maharaj","version":"1.0","type":"link"}