{"product_id":"essentials-of-marketing-analytics-1st-edition","title":"Essentials of Marketing Analytics | 1st Edition","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dana E. Harrison\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e McGraw-Hill Education\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e First Edition\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEssentials of Marketing Analytics | 1st Edition\u003c\/li\u003e\n\u003cli\u003eMcgraw Hill Education\u003c\/li\u003e\n\u003cli\u003eAs a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 512\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 11-07-2024\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has brought about huge amounts of data to review, analyze and solve. Today’s students will need to have a keen understanding of not only the right types of questions to ask but also the tools available to help answer them. This book covers both, in a comprehensive, readable and flexible manner.\u003cbr\u003e\n\u003cbr\u003e\nSalient Features\u003cbr\u003e\n• Two new chapters on Conjoint Analysis and Customer Life Cycle Value.\u003cbr\u003e\n\u003cbr\u003e\n• Emphasizes hands-on learning with case studies.\u003cbr\u003e\n• Introduces the most popular analytics software tools, such as Tableau and Python.\u003cbr\u003e\n• Coverage of product analytics, segmentation, place analytics etc.\u003cbr\u003e\n• Details on the construction of different types of scales for consumer survey.\u003cbr\u003e\n• Excellent pedagogy having Case Studies, Learning Objectives, Practitioner Corner, Discussion and Review Questions, Critical Thinking and Marketing Applications.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9789355327192\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 10.0 x 8.0 x 0.9 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51289787760944,"sku":"UDH_9789355327192","price":694.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/51yz-sPma5L.jpg?v=1775402976","url":"https:\/\/www.retailmaharaj.com\/products\/essentials-of-marketing-analytics-1st-edition","provider":"Retail Maharaj","version":"1.0","type":"link"}