{"product_id":"entrepreneurship-marketing-principles-and-practice-of-sme-marketing","title":"Entrepreneurship Marketing: Principles and Practice of SME Marketing","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eBook Name\u003c\/strong\u003e: Entrepreneurship Marketing\u003cbr\u003e• \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003cbr\u003e• \u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780415573764\u003cbr\u003e• \u003cstrong\u003eWriter\u003c\/strong\u003e: Sonny Nwankwo, Ayantunji Gbadamosi\u003cbr\u003e• \u003cstrong\u003eBook Edition\u003c\/strong\u003e: 1\u003cbr\u003e• \u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e• \u003cstrong\u003ePages\u003c\/strong\u003e: 480\u003cbr\u003e• \u003cstrong\u003eSize\u003c\/strong\u003e: 9.6 x 6.9 x 1.1 inches\u003cbr\u003e• \u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eSubject\/Category\u003c\/strong\u003e: Marketing, Entrepreneurship, SME Marketing\u003c\/p\u003e\n\u003cp\u003e• Small and medium-sized enterprises (SMEs) dominate the market in terms of the number of organizations, but they face a high failure rate often due to limited marketing understanding.\u003cbr\u003e• This book introduces the importance of marketing specifically tailored for entrepreneurial firms, focusing on real-world entrepreneurial marketing interactions.\u003cbr\u003e• Provides a practical and value-added learning experience for students by addressing “people issues” in SME marketing.\u003cbr\u003e• Offers insights into the impact of marketing on entrepreneurial firms and the challenges of multicultural marketing environments.\u003cbr\u003e• Includes perspectives valuable for both marketing students and budding entrepreneurs aiming to develop ideas successfully within a global context.\u003cbr\u003e• Authored by experienced academics with extensive knowledge in SME marketing and entrepreneurship.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49861390106928,"sku":"Sarat_9780415573764","price":5362.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-entrepreneurship-marketing-principles-and-practice-of-sme-marketing-41033961865520.jpg?v=1775980385","url":"https:\/\/www.retailmaharaj.com\/products\/entrepreneurship-marketing-principles-and-practice-of-sme-marketing","provider":"Retail Maharaj","version":"1.0","type":"link"}