{"product_id":"entering-the-global-village-essays-on-the-sociology-of-communication","title":"Entering the Global Village: Essays on the Sociology of Communication","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBook Details\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Yogesh Atal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Rawat Publications\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e 2008\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 8131602095\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 204\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCover:\u003c\/strong\u003e Hardcover\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 8.7 x 5.7 x 0.6 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout the Book\u003c\/h3\u003e\n\u003cp\u003eThis insightful book is a \u003cstrong\u003ecollection of seminal essays on the sociology of communication\u003c\/strong\u003e by renowned Indian social scientist \u003cstrong\u003eYogesh Atal\u003c\/strong\u003e. Written for diverse audiences over time, these essays explore the \u003cstrong\u003eimpact of the communication revolution\u003c\/strong\u003e in the context of \u003cstrong\u003emodernization, globalization, and nation‑building\u003c\/strong\u003e, with a particular focus on \u003cstrong\u003eIndia and Asia\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe book emphasizes that being part of the \u003cstrong\u003eglobal village\u003c\/strong\u003e does not mean the erosion of cultural identities. While technology has brought countries and cultures closer, societies have become \u003cstrong\u003emulticultural\u003c\/strong\u003e, creating a \u003cstrong\u003esymbiosis of tradition and modernity\u003c\/strong\u003e. At the same time, the book warns of the \u003cstrong\u003edumbing down of younger generations\u003c\/strong\u003e due to overreliance on modern technology, a trend now visible in parts of the developing world as well.\u003c\/p\u003e\n\u003cp\u003eWritten in \u003cstrong\u003eclear, jargon‑free language\u003c\/strong\u003e, this work encourages readers and researchers to explore communication from a sociological perspective. It is an essential resource for \u003cstrong\u003estudents, social scientists, and academicians\u003c\/strong\u003e interested in the dynamics of culture, society, and communication in the modern age.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eYogesh Atal\u003c\/strong\u003e served as \u003cstrong\u003eUNESCO’s Regional Adviser\u003c\/strong\u003e for Social and Human Sciences in Asia and the Pacific and later retired as \u003cstrong\u003ePrincipal Director\u003c\/strong\u003e in the Social Sciences sector. He played a key role in the \u003cstrong\u003eWorld Summit for Social Development (1995)\u003c\/strong\u003e and has served on multiple national committees, including the \u003cstrong\u003eIndian Council of Social Research\u003c\/strong\u003e. A prolific author and editor, his works cover village studies, caste analysis, nation‑building, and the sociology of communication.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Rawat Publications","offers":[{"title":"Default Title","offer_id":50031119139120,"sku":"DRG.RawatPublications_8131602095","price":712.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/413Tkyi1v1L.jpg?v=1756392430","url":"https:\/\/www.retailmaharaj.com\/products\/entering-the-global-village-essays-on-the-sociology-of-communication","provider":"Retail Maharaj","version":"1.0","type":"link"}