{"product_id":"effective-business-communication-1","title":"Effective Business Communication","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kaul A\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Phi Learning\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Second\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 248\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-01-2015\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Communicating a message effectively needs precision—be it verbal or non-verbal. At the professional front, the accuracy of the message to be shared becomes all the more important as the business decisions may depend on the same. This book, in its second edition, continues to detail on the pre-requisites of communicating effectively in the corporate environment and generally. Beginning with an overview of business communication, the book educates on the principles of communication oral and written. Divided into nine chapters, the first two chapters deal with oral communication and the next seven deal with different forms of written communication. The book teaches how to write effective letters and prepare persuasive resumé. The chapters are well-supported with many examples and illustrative exhibits wherever required. A new chapter (Chapter 9) has been added titled andlsquo;Writing to Communicate andrsquo; which presents incorrect use of language and phrases that rob the text, be it a report or a letter, of authenticity and credibility. The chapter also presents correct use of the examples and the rationale or logic in the form of explanations. Designed as a textbook for the management students, this book would be equally useful for the management professionals and executives. Key features andbull; Observes a simple pattern of Read-Comprehend-Test-Follow andbull; Discusses strategies for identification and improvisation of communication skills (both oral and written) andbull; Provides numerous examples and illustrations that facilitate proper grasp of the topics discussed.Table of Contents: Preface Acknowledgements 1. Principles of Communication 2. Oral Communication 3. Mechanics of Writing 4. Report Writing 5. Sections of The Report 6. Circulars, Notices, Memos, Agenda and Minutes 7. Writing Letters 8. Applying for a Job 9. Writing to Communicate Index\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9788120350724\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.3 x 6.1 x 0.6 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Phi Learning","offers":[{"title":"Default Title","offer_id":51306676289840,"sku":"UDH_9788120350724","price":394.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/616kA2e-VoL.jpg?v=1775579196","url":"https:\/\/www.retailmaharaj.com\/products\/effective-business-communication-1","provider":"Retail Maharaj","version":"1.0","type":"link"}