{"product_id":"dictionary-of-advertising-and-marketing-concepts","title":"Dictionary of Advertising and Marketing Concepts","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eBook Name\u003c\/strong\u003e: Dictionary of Advertising\u003cbr\u003e• \u003cstrong\u003eFormat\u003c\/strong\u003e: Illustrated Paperback\u003cbr\u003e• \u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003cbr\u003e• \u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781611329865\u003cbr\u003e• \u003cstrong\u003eWriter\u003c\/strong\u003e: Berger, Arthur Asa\u003cbr\u003e• \u003cstrong\u003eBook Edition\u003c\/strong\u003e: 1\u003cbr\u003e• \u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e• \u003cstrong\u003ePages\u003c\/strong\u003e: 143\u003cbr\u003e• \u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eSubject\/Category\u003c\/strong\u003e: Advertising, Marketing, Social Sciences\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003eThis dictionary provides concise entries analyzing key ideas and concepts related to advertising and its wide-ranging significance across social, economic, psychological, and cultural dimensions. It serves as a valuable reference for students, researchers, and professionals interested in understanding the complex role of advertising in contemporary society. The illustrated format enhances the accessibility and comprehension of topics, making it a useful resource for those studying marketing, media, and communication.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49866186948912,"sku":"Sarat_9781611329865","price":3900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-dictionary-of-advertising-and-marketing-concepts-41049872433456.jpg?v=1775977819","url":"https:\/\/www.retailmaharaj.com\/products\/dictionary-of-advertising-and-marketing-concepts","provider":"Retail Maharaj","version":"1.0","type":"link"}