{"product_id":"desi-dream-merchants","title":"desi dream merchants","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBook Details\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSKU ID:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e G9562\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eISBN:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 0070608229\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublished Year:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2006\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAuthor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A. G. Krishnamurthy\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublisher:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Tata McGraw Hill Publishing\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Condition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Used Good\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCondition Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Book is in good condition.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Binding Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Paper Back\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eLanguage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e English\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eNo. of Pages:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 191\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eDimensions:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 21 × 14 cm\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e In Stock\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSee all Books of this Author:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A. G. Krishnamurthy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAbout the Book\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cspan\u003eDesi Dream Merchants\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e by A. G. Krishnamurthy offers a fascinating look into the evolution of India's advertising industry through the experiences of one of its pioneering figures. As the founder of Mudra Communications, Krishnamurthy shares compelling stories of the creative minds, visionary campaigns, and innovative brand-building strategies that transformed Indian advertising. The book explores the challenges of creating memorable brands in a rapidly changing market while highlighting the importance of creativity, consumer insight, entrepreneurship, and strategic thinking. Filled with real-world examples and practical lessons, it provides valuable perspectives on advertising, marketing, leadership, and business growth. Ideal for marketers, entrepreneurs, advertising professionals, business students, and anyone interested in India's corporate success stories, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eDesi Dream Merchants\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e is both an inspiring memoir and an insightful guide to brand building.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tata McGraw Hill Publishing","offers":[{"title":"Default Title","offer_id":67460715217200,"sku":"BestBookCentre__G9562","price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/BestBook_19_882ea9c3-3298-4fa8-b95a-d84b71da43bb.png?v=1785934246","url":"https:\/\/www.retailmaharaj.com\/products\/desi-dream-merchants","provider":"Retail Maharaj","version":"1.0","type":"link"}