{"product_id":"corporate-social-responsibility-critiques-policies-and-strategies-vol-2","title":"Corporate Social Responsibility: Critiques, Policies and Strategies (Vol. 2)","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Prasenjit Maiti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Scientific Publishers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition:\u003c\/strong\u003e 2nd Edition, 2010\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9788190904612\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e Hard Bound\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 182\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 6.5 x 9.75 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 450 grams\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Book:\u003c\/strong\u003e\u003cbr\u003eThis book offers a comprehensive exploration of \u003cstrong\u003eCorporate Social Responsibility (CSR)\u003c\/strong\u003e as an \u003cstrong\u003eanalytical tool\u003c\/strong\u003e within \u003cstrong\u003eBusiness Management\u003c\/strong\u003e. The author argues that CSR helps facilitate business practices from both \u003cstrong\u003eethical\u003c\/strong\u003e and \u003cstrong\u003eutilitarian perspectives\u003c\/strong\u003e. He stresses the importance of building \u003cstrong\u003enetworks of trust\u003c\/strong\u003e, \u003cstrong\u003eloyalty\u003c\/strong\u003e, and \u003cstrong\u003ecooperation\u003c\/strong\u003e within businesses, which not only aligns with ethical values but also contributes to better \u003cstrong\u003ebusiness outcomes\u003c\/strong\u003e, in line with \u003cstrong\u003erational choice theory\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIn this context, good business is not only about making profits but also about cultivating a \u003cstrong\u003ecustomer-friendly image\u003c\/strong\u003e that highlights values such as \u003cstrong\u003ereliability\u003c\/strong\u003e, \u003cstrong\u003etrustworthiness\u003c\/strong\u003e, \u003cstrong\u003equality\u003c\/strong\u003e, \u003cstrong\u003eeconomy\u003c\/strong\u003e, and \u003cstrong\u003edurability\u003c\/strong\u003e. These values evolve and help establish lasting relationships with customers, which in turn build \u003cstrong\u003ebrand equity\u003c\/strong\u003e and \u003cstrong\u003emarket positioning\u003c\/strong\u003e. Specific products often become synonymous with brand names, which are targeted either at niche or broad-based markets.\u003c\/p\u003e\n\u003cp\u003eThe book is an edited anthology that delves into the dynamics of \u003cstrong\u003ecivil societal institutions\u003c\/strong\u003e, \u003cstrong\u003edemocratic governance\u003c\/strong\u003e, and key concepts like \u003cstrong\u003einclusive growth\u003c\/strong\u003e and \u003cstrong\u003eparticipatory development\u003c\/strong\u003e. The aim is to contribute new knowledge to \u003cstrong\u003esocial scientific research\u003c\/strong\u003e and offer innovative insights into the interplay between \u003cstrong\u003eactors\u003c\/strong\u003e and \u003cstrong\u003einstitutions\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis work is valuable for \u003cstrong\u003ecorporate managers\u003c\/strong\u003e, \u003cstrong\u003ebusiness leaders\u003c\/strong\u003e, \u003cstrong\u003emanagement researchers\u003c\/strong\u003e, \u003cstrong\u003estudents\u003c\/strong\u003e, and \u003cstrong\u003esocial scientists\u003c\/strong\u003e, and is aimed at helping readers better understand the \u003cstrong\u003eimpact of CSR\u003c\/strong\u003e on both business practices and societal development.\u003c\/p\u003e","brand":"Scientific Publishers","offers":[{"title":"Default Title","offer_id":49979274887472,"sku":"DRG.ScientificPublishers_9788190904612","price":750.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/scientific-publishers-book-default-title-corporate-social-responsibility-critiques-policies-and-strategies-vol-2-41373254910256.jpg?v=1775966542","url":"https:\/\/www.retailmaharaj.com\/products\/corporate-social-responsibility-critiques-policies-and-strategies-vol-2","provider":"Retail Maharaj","version":"1.0","type":"link"}