{"product_id":"contemporary-issues-in-marketing-and-consumer-behaviour","title":"Contemporary Issues in Marketing and Consumer Behaviour","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor\u003c\/strong\u003e: Elizabeth Parsons\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEdition\u003c\/strong\u003e: 2\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNumber of Pages\u003c\/strong\u003e: 192\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRelease Date\u003c\/strong\u003e: 24-07-2017\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eISBN\u003c\/strong\u003e: 9780415826914\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout The Book\u003c\/strong\u003e\u003cbr\u003eThe second edition of \u003cem\u003eContemporary Issues in Marketing and Consumer Behaviour\u003c\/em\u003e by Elizabeth Parsons has been thoroughly updated to reflect the latest developments in marketing and consumer behavior. This revised edition delves into new themes such as the moralised brandscape, the politics of consumption, the role of spaces and places in marketing, and the connection between marketing and psychoanalysis. It continues to successfully merge marketing theory with practical applications, all while exploring the broader global, social, and economic contexts in which marketing exists.\u003c\/p\u003e\n\u003cp\u003eThis text is particularly useful for students studying advanced undergraduate and postgraduate marketing modules, including those pursuing MBAs. With its clear structure and current insights, this edition is an essential resource for those interested in understanding the contemporary challenges and opportunities in marketing and consumer behavior.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49921731592496,"sku":"Sarat_9780415826914","price":3386.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-contemporary-issues-in-marketing-and-consumer-behaviour-41237726265648.jpg?v=1775943448","url":"https:\/\/www.retailmaharaj.com\/products\/contemporary-issues-in-marketing-and-consumer-behaviour","provider":"Retail Maharaj","version":"1.0","type":"link"}