{"product_id":"consumer-behaviour-1","title":"Consumer Behaviour","description":"\u003cp data-start=\"95\" data-end=\"113\"\u003e\u003cstrong data-start=\"95\" data-end=\"111\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"114\" data-end=\"323\"\u003e\n\u003cli data-section-id=\"mbpll6\" data-start=\"114\" data-end=\"152\"\u003e\n\u003cstrong data-start=\"116\" data-end=\"129\"\u003ePublisher\u003c\/strong\u003e: Sultan Chand \u0026amp; Sons\u003c\/li\u003e\n\u003cli data-section-id=\"tea1wc\" data-start=\"153\" data-end=\"180\"\u003e\n\u003cstrong data-start=\"155\" data-end=\"163\"\u003eISBN\u003c\/strong\u003e: 9789349290471\u003c\/li\u003e\n\u003cli data-section-id=\"1gak3xz\" data-start=\"181\" data-end=\"209\"\u003e\n\u003cstrong data-start=\"183\" data-end=\"194\"\u003eEdition\u003c\/strong\u003e: 3rd Edition\u003c\/li\u003e\n\u003cli data-section-id=\"prugoi\" data-start=\"210\" data-end=\"235\"\u003e\n\u003cstrong data-start=\"212\" data-end=\"224\"\u003eLanguage\u003c\/strong\u003e: English\u003c\/li\u003e\n\u003cli data-section-id=\"u9jtu\" data-start=\"236\" data-end=\"259\"\u003e\n\u003cstrong data-start=\"238\" data-end=\"248\"\u003eWeight\u003c\/strong\u003e: 900.00g\u003c\/li\u003e\n\u003cli data-section-id=\"a3z4q2\" data-start=\"260\" data-end=\"283\"\u003e\n\u003cstrong data-start=\"262\" data-end=\"276\"\u003eTitle Code\u003c\/strong\u003e: 849\u003c\/li\u003e\n\u003cli data-section-id=\"oghy2j\" data-start=\"284\" data-end=\"323\"\u003e\n\u003cstrong data-start=\"286\" data-end=\"296\"\u003eAuthor\u003c\/strong\u003e: Gupta S.L., Pal Sumitra\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"325\" data-end=\"765\"\u003e\u003cstrong data-start=\"325\" data-end=\"343\"\u003eAbout the Book\u003c\/strong\u003e\u003cbr data-start=\"343\" data-end=\"346\"\u003eThe \u003cstrong data-start=\"350\" data-end=\"365\"\u003e3rd Edition\u003c\/strong\u003e of this book by \u003cstrong data-start=\"382\" data-end=\"396\"\u003eGupta S.L.\u003c\/strong\u003e and \u003cstrong data-start=\"401\" data-end=\"416\"\u003ePal Sumitra\u003c\/strong\u003e, published by \u003cstrong data-start=\"431\" data-end=\"454\"\u003eSultan Chand \u0026amp; Sons\u003c\/strong\u003e, provides a comprehensive understanding of \u003cstrong data-start=\"498\" data-end=\"520\"\u003eConsumer Behaviour\u003c\/strong\u003e, focusing on the psychological and decision-making processes behind consumer purchases. The book explores key aspects such as \u003cstrong data-start=\"647\" data-end=\"661\"\u003emotivation\u003c\/strong\u003e, \u003cstrong data-start=\"663\" data-end=\"684\"\u003esocial influences\u003c\/strong\u003e, and the impact of \u003cstrong data-start=\"704\" data-end=\"740\" data-is-only-node=\"\"\u003efamily, culture, and peer groups\u003c\/strong\u003e on consumer preferences.\u003c\/p\u003e\n\u003cp data-start=\"767\" data-end=\"1076\"\u003eIt also examines how \u003cstrong data-start=\"788\" data-end=\"832\"\u003eperception, memory, and past experiences\u003c\/strong\u003e shape buying decisions, along with the development of \u003cstrong data-start=\"887\" data-end=\"927\"\u003econsumer attitudes and brand loyalty\u003c\/strong\u003e. The content is designed to bridge the gap between theory and real-world application, making it highly useful for students as well as professionals.\u003c\/p\u003e\n\u003cp data-start=\"1078\" data-end=\"1100\"\u003e\u003cstrong data-start=\"1078\" data-end=\"1098\"\u003eSalient Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1101\" data-end=\"1484\"\u003e\n\u003cli data-section-id=\"qlckex\" data-start=\"1101\" data-end=\"1163\"\u003e\n\u003cstrong data-start=\"1103\" data-end=\"1129\"\u003eComprehensive coverage\u003c\/strong\u003e of consumer behaviour concepts.\u003c\/li\u003e\n\u003cli data-section-id=\"vcnvjm\" data-start=\"1164\" data-end=\"1246\"\u003e\n\u003cstrong data-start=\"1166\" data-end=\"1210\"\u003eInteractive chapter-opening case studies\u003c\/strong\u003e to engage and stimulate learning.\u003c\/li\u003e\n\u003cli data-section-id=\"lce9gi\" data-start=\"1247\" data-end=\"1310\"\u003eIntegration of \u003cstrong data-start=\"1264\" data-end=\"1276\"\u003eAI tools\u003c\/strong\u003e for modern learning approaches.\u003c\/li\u003e\n\u003cli data-section-id=\"1oobo0v\" data-start=\"1311\" data-end=\"1393\"\u003e\n\u003cstrong data-start=\"1313\" data-end=\"1336\"\u003eIndian case studies\u003c\/strong\u003e from various industries to provide practical insights.\u003c\/li\u003e\n\u003cli data-section-id=\"pjkbmz\" data-start=\"1394\" data-end=\"1484\"\u003e\n\u003cstrong data-start=\"1396\" data-end=\"1419\"\u003ePractical exercises\u003c\/strong\u003e to connect theoretical knowledge with real-world applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1486\" data-end=\"1665\"\u003eThis book is an essential resource for students of commerce, management, and marketing, helping them understand consumer psychology and apply it effectively in business scenarios.\u003c\/p\u003e","brand":"Sultan Chand \u0026 Sons","offers":[{"title":"Default Title","offer_id":66705413210416,"sku":"DRG.SultanChandandSons_9349290471","price":495.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/image_12_f0806658-59e3-49bb-876d-afd5845b1051.jpg?v=1777544101","url":"https:\/\/www.retailmaharaj.com\/products\/consumer-behaviour-1","provider":"Retail Maharaj","version":"1.0","type":"link"}