{"product_id":"buy-ology","title":"buy ology","description":"\u003cp data-start=\"55\" data-end=\"73\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"55\" data-end=\"71\"\u003eBook Details\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"74\" data-end=\"426\"\u003e\n\u003cli data-section-id=\"1hc0bes\" data-start=\"74\" data-end=\"98\"\u003e\n\u003cstrong data-start=\"76\" data-end=\"85\"\u003eISBN:\u003c\/strong\u003e 1847940124\u003c\/li\u003e\n\u003cli data-section-id=\"1618a8i\" data-start=\"99\" data-end=\"131\"\u003e\n\u003cstrong data-start=\"101\" data-end=\"112\"\u003eAuthor:\u003c\/strong\u003e Martin Lindstrom\u003c\/li\u003e\n\u003cli data-section-id=\"r8ig3e\" data-start=\"132\" data-end=\"168\"\u003e\n\u003cstrong data-start=\"134\" data-end=\"148\"\u003ePublisher:\u003c\/strong\u003e RH Business Books\u003c\/li\u003e\n\u003cli data-section-id=\"1xhl3v3\" data-start=\"169\" data-end=\"197\"\u003e\n\u003cstrong data-start=\"171\" data-end=\"190\"\u003ePublished Year:\u003c\/strong\u003e 2008\u003c\/li\u003e\n\u003cli data-section-id=\"1gdb4z6\" data-start=\"198\" data-end=\"223\"\u003e\n\u003cstrong data-start=\"200\" data-end=\"213\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli data-section-id=\"zi7eom\" data-start=\"224\" data-end=\"256\"\u003e\n\u003cstrong data-start=\"226\" data-end=\"243\"\u003eBinding Type:\u003c\/strong\u003e Paper Back\u003c\/li\u003e\n\u003cli data-section-id=\"r2ebdu\" data-start=\"257\" data-end=\"282\"\u003e\n\u003cstrong data-start=\"259\" data-end=\"276\"\u003eNo. of Pages:\u003c\/strong\u003e 240\u003c\/li\u003e\n\u003cli data-section-id=\"1slzqma\" data-start=\"283\" data-end=\"311\"\u003e\n\u003cstrong data-start=\"285\" data-end=\"300\"\u003eDimensions:\u003c\/strong\u003e 23x15 cm\u003c\/li\u003e\n\u003cli data-section-id=\"qsumz0\" data-start=\"312\" data-end=\"345\"\u003e\n\u003cstrong data-start=\"314\" data-end=\"333\"\u003eBook Condition:\u003c\/strong\u003e Used Good\u003c\/li\u003e\n\u003cli data-section-id=\"1th528l\" data-start=\"346\" data-end=\"395\"\u003e\n\u003cstrong data-start=\"348\" data-end=\"367\"\u003eCondition Note:\u003c\/strong\u003e Book is in good condition\u003c\/li\u003e\n\u003cli data-section-id=\"2lhcw4\" data-start=\"396\" data-end=\"426\"\u003e\n\u003cstrong data-start=\"398\" data-end=\"415\"\u003eAvailability:\u003c\/strong\u003e In Stock\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"428\" data-end=\"860\"\u003e\u003cstrong data-start=\"428\" data-end=\"448\"\u003eBook Description\u003c\/strong\u003e\u003cbr data-start=\"448\" data-end=\"451\"\u003e\u003cem data-start=\"451\" data-end=\"461\"\u003eBuyology\u003c\/em\u003e (2008, Doubleday) by Martin Lindstrom explores the hidden forces driving consumer behavior. Drawing on a $7 million neuromarketing study with fMRI scans, Lindstrom reveals how subconscious triggers—like scents, rituals, and product placement—impact decisions, why anti-smoking ads may backfire, and how branding often overrides logic. A bestselling exposé on the psychology behind buying choices.\u003c\/p\u003e","brand":"RH Business Books","offers":[{"title":"Default Title","offer_id":67251142230320,"sku":"BestBookCentre__M4816","price":595.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/BestBook-2026-07-03T161349.134_2b82b41c-6e4f-457a-b78d-6078bee9887d.png?v=1783076371","url":"https:\/\/www.retailmaharaj.com\/products\/buy-ology","provider":"Retail Maharaj","version":"1.0","type":"link"}