{"product_id":"building-winning-brands-a-commonsense-approach-to-brand-building","title":"BUILDING WINNING BRANDS: A Commonsense Approach To Brand Building","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Prasad, Gurudev\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e WYZR\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e First Edition\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFormat:\u003c\/b\u003e Picture Book\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 240\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 27-06-2025\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e What is a brand, and why should you care?\u003cbr\u003e\nHow do you create brand loyalty in times of choice abundance?\u003cbr\u003e\nWhy do you need to build a personal brand?\u003cbr\u003e\nHow do you market to women and why do brands get it wrong?\u003cbr\u003e\nWhen should brands speak up and when should they shut up?\u003cbr\u003e\nAs times evolve, so do the questions that bother marketers, but the answers are rooted in fundamentals that stay constant. In Building Winning Brands, the authors have shown how these brand fundamentals, applied with common sense, can address the increasingly complex marketing problems of the current world.\u003cbr\u003e\nThe authors draw from their experience spanning 10,000+ consumer interactions across 50+ categories and advising some of the most recognized new-age brands in India. Whether you're a practicing brand marketer, a founder, or just curious about brands, this book will provide many answers, some thought starters, and a few shocking revelations.\u003cbr\u003e\nThis book is a distillation of the authors' learnings of 20 years — a decade as practicing marketers and another decade as brand strategy consultants to organizations. As founders at BusyBeeBrands, a boutique consulting firm.\u003cbr\u003e\nThe authors have worked with many pioneering and reputed Indian consumer brands that have disrupted their respective categories. From fast fashion to fintech, stock broking to solar energy, cryptocurrency to chai, and home interiors to headphones, they have covered it all. This book is a culmination of everything they have learned, applied, and used to create impact across their two decades of work.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9788198484659\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 7.8 x 5.2 x 0.7 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Wyzr","offers":[{"title":"Default Title","offer_id":50074458030384,"sku":"Prakash_9788198484659","price":319.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/51cN8bnP4LL.jpg?v=1756301005","url":"https:\/\/www.retailmaharaj.com\/products\/building-winning-brands-a-commonsense-approach-to-brand-building","provider":"Retail Maharaj","version":"1.0","type":"link"}