{"product_id":"brand-leadership","title":"BRAND LEADERSHIP","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Aaker\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Simon \u0026amp; Schuster\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e UK ed.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 368\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 01-10-2009\u003c\/p\u003e\u003cp\u003e\u003cb\u003emodel number:\u003c\/b\u003e 9781847398352\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 9781847398352\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9781847398352\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 7.9 x 5.1 x 1.0 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":49108268810544,"sku":"Prakash_9781847398352","price":480.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/simon-schuster-book-default-title-brand-leadership-38843622818096.jpg?v=1753013801","url":"https:\/\/www.retailmaharaj.com\/products\/brand-leadership","provider":"Retail Maharaj","version":"1.0","type":"link"}