{"product_id":"brand-activism-from-purpose-to-action","title":"Brand Activism: From Purpose to Action","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Sarkar And Philip Kotler\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Penguin\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e hardcover\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 304\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 12-07-2021\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.\u003cbr\u003e\nCompanies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and\/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.\u003cbr\u003e\nBrand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780195683660\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 8.2 x 5.2 x 1.3 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":51290530545968,"sku":"UDH_9780195683660","price":447.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/71EHXAIHLxS.jpg?v=1775461040","url":"https:\/\/www.retailmaharaj.com\/products\/brand-activism-from-purpose-to-action","provider":"Retail Maharaj","version":"1.0","type":"link"}