{"product_id":"becoming-a-public-relations-writer-strategic-writing-for-emerging-and-established-media","title":"Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media","description":"\u003ch3 data-start=\"99\" data-end=\"122\"\u003e📘 \u003cstrong data-start=\"106\" data-end=\"122\"\u003eBook Details\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"124\" data-end=\"355\"\u003e\n\u003cli data-start=\"124\" data-end=\"152\"\u003e\n\u003cp data-start=\"126\" data-end=\"152\"\u003e\u003cstrong data-start=\"126\" data-end=\"139\"\u003ePublisher\u003c\/strong\u003e: Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"153\" data-end=\"184\"\u003e\n\u003cp data-start=\"155\" data-end=\"184\"\u003e\u003cstrong data-start=\"155\" data-end=\"165\"\u003eAuthor\u003c\/strong\u003e: Ronald D. Smith\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"185\" data-end=\"213\"\u003e\n\u003cp data-start=\"187\" data-end=\"213\"\u003e\u003cstrong data-start=\"187\" data-end=\"198\"\u003eEdition\u003c\/strong\u003e: 6th Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"214\" data-end=\"240\"\u003e\n\u003cp data-start=\"216\" data-end=\"240\"\u003e\u003cstrong data-start=\"216\" data-end=\"229\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"241\" data-end=\"268\"\u003e\n\u003cp data-start=\"243\" data-end=\"268\"\u003e\u003cstrong data-start=\"243\" data-end=\"251\"\u003eISBN\u003c\/strong\u003e: 9780367281571\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"269\" data-end=\"287\"\u003e\n\u003cp data-start=\"271\" data-end=\"287\"\u003e\u003cstrong data-start=\"271\" data-end=\"280\"\u003ePages\u003c\/strong\u003e: 506\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"288\" data-end=\"312\"\u003e\n\u003cp data-start=\"290\" data-end=\"312\"\u003e\u003cstrong data-start=\"290\" data-end=\"299\"\u003eCover\u003c\/strong\u003e: Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"313\" data-end=\"355\"\u003e\n\u003cp data-start=\"315\" data-end=\"355\"\u003e\u003cstrong data-start=\"315\" data-end=\"329\"\u003eDimensions\u003c\/strong\u003e: 9.6 x 7.9 x 1.5 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"357\" data-end=\"360\"\u003e\n\u003ch3 data-start=\"362\" data-end=\"387\"\u003e📝 \u003cstrong data-start=\"369\" data-end=\"387\"\u003eAbout The Book\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"389\" data-end=\"765\"\u003e\u003cstrong data-start=\"389\" data-end=\"434\"\u003e\u003cem data-start=\"391\" data-end=\"432\"\u003eStrategic Planning for Public Relations\u003c\/em\u003e\u003c\/strong\u003e by \u003cstrong data-start=\"438\" data-end=\"457\"\u003eRonald D. Smith\u003c\/strong\u003e is a definitive text in the field of public relations, renowned for its clear and practical approach to strategic communication. Now in its \u003cstrong data-start=\"598\" data-end=\"613\"\u003e6th edition\u003c\/strong\u003e, this comprehensive guide provides readers with a step-by-step framework for designing, executing, and evaluating effective public relations campaigns.\u003c\/p\u003e\n\u003cp data-start=\"767\" data-end=\"1145\"\u003eIdeal for students, educators, and PR professionals alike, the book covers essential components such as formative research, communication tactics, evaluation methods, and ethical considerations. With updated case studies, real-world examples, and expanded coverage of digital strategies and integrated communication, this edition aligns modern theory with professional practice.\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1365\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePublished by \u003cstrong data-start=\"1160\" data-end=\"1173\"\u003eRoutledge\u003c\/strong\u003e, a trusted name in academic and professional publishing, this book remains an indispensable resource for mastering the strategic planning process in today’s dynamic communication environment.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49911451517232,"sku":"Sarat_9780367281571","price":6966.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-becoming-a-public-relations-writer-strategic-writing-for-emerging-and-established-media-41209355010352.jpg?v=1775965976","url":"https:\/\/www.retailmaharaj.com\/products\/becoming-a-public-relations-writer-strategic-writing-for-emerging-and-established-media","provider":"Retail Maharaj","version":"1.0","type":"link"}