{"product_id":"an-introduction-to-social-media-marketing","title":"An Introduction to Social Media Marketing","description":"\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eBook Name\u003c\/strong\u003e: An Introduction to Social Media Marketing\u003cbr\u003e• \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003cbr\u003e• \u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780415856171\u003cbr\u003e• \u003cstrong\u003eWriter\u003c\/strong\u003e: Alan Charlesworth\u003cbr\u003e• \u003cstrong\u003eBook Edition\u003c\/strong\u003e: 1\u003cbr\u003e• \u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e• \u003cstrong\u003ePages\u003c\/strong\u003e: 250\u003cbr\u003e• \u003cstrong\u003eSize\u003c\/strong\u003e: 9.1 x 6.1 x 0.6 inches\u003cbr\u003e• \u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eSubject\/Category\u003c\/strong\u003e: Social Media Marketing \/ Digital Marketing \/ Business Studies\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003eAlan Charlesworth's \u003cem\u003eAn Introduction to Social Media Marketing\u003c\/em\u003e is the first textbook designed to guide students and practitioners through the dynamic world of social media as a marketing tool. Targeted at those new to digital marketing, it balances strong academic foundations with practical, real-world application.\u003c\/p\u003e\n\u003cp\u003eThis hands-on guide explores a wide range of topics such as social networking, viral marketing, influencer strategies, real-time engagement, and advertising on platforms like Facebook, YouTube, Twitter, LinkedIn, and more. Each chapter includes practical exercises and updated statistics, helping learners apply concepts in actual scenarios.\u003c\/p\u003e\n\u003cp\u003ePraised by academics and professionals alike, the book provides an insightful, realistic view of social media’s growing impact in the marketing field—making it an essential read for students, traditional marketers, and digital marketing professionals.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49850331660592,"sku":"Sarat_9780415856171","price":5708.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-an-introduction-to-social-media-marketing-41000207221040.jpg?v=1775946819","url":"https:\/\/www.retailmaharaj.com\/products\/an-introduction-to-social-media-marketing","provider":"Retail Maharaj","version":"1.0","type":"link"}