{"product_id":"alchemy-the-surprising-power-of-ideas-that-dont-make-sense","title":"Alchemy the Surprising Power Of Ideas That Dont Make Sense","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBook Details\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSKU ID:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e M3920\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eISBN:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 9780753556511\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublished Year:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2019\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAuthor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rory Sutherland\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003ePublisher:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Penguin Books\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Condition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Used Good\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCondition Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Book is in good condition.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBook Binding Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Paper Back\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eLanguage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e English\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eNo. of Pages:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 371\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eDimensions:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 24 × 17 cm\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAvailability:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e In Stock\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSee all Books of this Author:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rory Sutherland\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAbout the Book\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThis book by Rory Sutherland explores the fascinating intersection of psychology, behavioral economics, marketing, and decision-making. Drawing on decades of experience in advertising and consumer behavior, the author demonstrates how irrational thinking often leads to remarkably effective solutions in business and everyday life. Through engaging stories, practical examples, and thought-provoking insights, the book challenges conventional logic while revealing the hidden value of creativity, perception, and human behavior. It is an essential read for marketers, entrepreneurs, business leaders, students, and anyone interested in innovation and behavioral science.\u003c\/span\u003e\u003c\/p\u003e","brand":"Penguin Books","offers":[{"title":"Default Title","offer_id":67357515612464,"sku":"BestBookCentre__M3920","price":295.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/BestBook-2026-07-11T170642.257.png?v=1783769816","url":"https:\/\/www.retailmaharaj.com\/products\/alchemy-the-surprising-power-of-ideas-that-dont-make-sense","provider":"Retail Maharaj","version":"1.0","type":"link"}