{"product_id":"advanced-approach-to-marketing-management","title":"Advanced Approach to Marketing Management","description":"\u003cp\u003eHere is the product description formatted as per your preferences:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eAuthor\u003c\/strong\u003e: Baral\u003cbr\u003e• \u003cstrong\u003eISBN\u003c\/strong\u003e: 9788174734334\u003cbr\u003e• \u003cstrong\u003eEdition\u003c\/strong\u003e: 2nd Edition\u003cbr\u003e• \u003cstrong\u003eYear\u003c\/strong\u003e: 2020\u003cbr\u003e• \u003cstrong\u003ePages\u003c\/strong\u003e: 576\u003cbr\u003e• \u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003cbr\u003e• \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003ePublisher\u003c\/strong\u003e: AITBS Publishers, INDIA\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003cbr\u003e• \u003cstrong\u003eUpdated and Refined Content\u003c\/strong\u003e – This second revised edition of \u003cem\u003eAdvanced Approach to Marketing Management\u003c\/em\u003e includes fifteen sequentially arranged chapters tailored to modern academic and industry demands.\u003cbr\u003e• \u003cstrong\u003eRelevance in a Competitive Market\u003c\/strong\u003e – Addresses the growing significance of marketing in today’s competitive environment with a focus on cost efficiency and profit maximization.\u003cbr\u003e• \u003cstrong\u003eIntegrated Marketing Perspective\u003c\/strong\u003e – Highlights the interconnected nature of marketing functions and their relevance across managerial roles.\u003cbr\u003e• \u003cstrong\u003eApplied and Practical Orientation\u003c\/strong\u003e – Emphasizes practical applications of marketing concepts, strategies, and tools in real-world commercial enterprises.\u003cbr\u003e• \u003cstrong\u003eMulti-Disciplinary and Comprehensive\u003c\/strong\u003e – Covers a wide range of topics suitable for students of Commerce, Management, and Engineering.\u003cbr\u003e• \u003cstrong\u003eGlobal and Technological Insight\u003c\/strong\u003e – Provides a global perspective on marketing strategies and the use of contemporary technologies and techniques.\u003cbr\u003e• \u003cstrong\u003eStudent and Professional Utility\u003c\/strong\u003e – Serves as an effective resource for students, educators, and professionals looking for clear, up-to-date, and actionable marketing knowledge.\u003c\/p\u003e","brand":"AITBS Publishers, INDIA","offers":[{"title":"Default Title","offer_id":49791767576880,"sku":"DRG.AITBS_9788174734334","price":470.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/aitbs-publishers-india-book-default-title-advanced-approach-to-marketing-management-40817198825776.jpg?v=1775978284","url":"https:\/\/www.retailmaharaj.com\/products\/advanced-approach-to-marketing-management","provider":"Retail Maharaj","version":"1.0","type":"link"}