Hooked (হুকড)
Hooked (হুকড) is backordered and will ship as soon as it is back in stock.
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Book Details
- Author: Nir Eyal
- Publisher: Charcha Granth Prakash
- ISBN: 9789849268604
- Language: Bengali
- Country: Bangladesh
- Binding: Hardcover
- Pages: 175
Book Description
In 'Hooked', Nir Eyal explores the psychology behind the creation of habit-forming products. This insightful book delves into the mechanics of user behavior, providing a framework that helps entrepreneurs and product designers understand how to engage their audience effectively. Readers can expect to learn about the Hook Model, which outlines the four essential components that drive user engagement: Trigger, Action, Variable Reward, and Investment. With practical examples and actionable insights, Eyal equips readers with the tools to create products that not only attract users but also keep them coming back for more. This edition is a must-read for anyone interested in technology, business, and the art of persuasion.
