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Emotional Marketing (ইমোশনাল মার্কেটিং)

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Book Details

  • Author: Munir Hasan
  • Publisher: Adarsh
  • ISBN: 9789848040331
  • Language: Bengali
  • Country: Bangladesh
  • Binding: Hardcover
  • Pages: 129

Book Description

In 'Emotional Marketing', Munir Hasan delves into the intricate relationship between consumer emotions and marketing strategies. This insightful work explores how emotions drive purchasing decisions and how brands can effectively connect with their audiences on a deeper level. Readers will discover the psychological underpinnings of emotional marketing, supported by real-world examples and case studies that illustrate successful campaigns. This book is an essential read for marketers, business professionals, and anyone interested in understanding the emotional triggers that influence consumer behavior in today's competitive marketplace.