International Marketing, 11th Edition

Author: Michael R. Czinkota/Ilkka A. Ronkainen/Annie Peng Cui

Brand: Cengage Learning India Private Limited

Binding: paperback

Number Of Pages: 641

Release Date: 15-09-2023

Details: Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.

EAN: 9789353507664

Package Dimensions: 10.9 x 8.5 x 1.3 inches

Languages: English