Marketing Research
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Marketing Research
Book Details
- ISBN: 978-81-8054-685-3
- Edition: 2nd Revised Edition
- Language: English
- Title Code: 224
- Author: D.D. Sharma
About the Book
This book offers a down-to-earth description of the techniques involved in designing, conducting, and applying marketing research to real-world business problems. It provides a solid foundation in the principles of marketing research, followed by their practical applications. The emphasis of the book is to help students develop a strong understanding of the underlying principles and their application in actual business scenarios.
Key Features
- Practical Approach: Focuses on real business situations and how marketing research can solve these problems.
- Case Studies: Includes case studies based on actual Indian market situations, providing readers with insights into real-life challenges and solutions.
- Ideal for Marketing Students: This book serves as an essential textbook for management students specializing in marketing.
