Strategic Management
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Strategic Management
Book Details:
- Publisher: Not specified (Default: Rawat Publications)
- Author: Ghosh P.K.
- Language: English
- Edition: 14th Revised Edition
- ISBN: 9789351610090
- Pages: Not specified
- Weight: 1000.00 g
- Title Code: 853
About the Book:
This book provides a comprehensive analysis of strategic management, focusing on key aspects like defining business missions, setting objectives, strategic planning, and implementation. The author discusses various decision-making variables relevant to the strategic management process, while taking into account the unique challenges of the Indian business environment. The work is supported by empirical research and real-world examples, making it both informative and relevant to the Indian context.
The book is aimed primarily at post-graduate students from Indian universities and institutes of management, but it is also designed to be insightful for Indian executives who wish to enhance their strategic decision-making skills. With a focus on both theory and practical application, it offers a clear roadmap for navigating the complexities of business strategy in India.
