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Principles of Marketing

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ISBN13: 978-93-91820-69-5

Weight: 500.00

Edition: 5th Revised Edition

Language: English

Title Code: 1191

Author

Authored By : Gupta CB (Dr)

This book provides a comprehensive and updated approach to the subject, offering valuable insights for students and professionals in the field. The 5th Revised Edition integrates the latest developments and trends, making it relevant to both academic and practical applications. The content is structured in a clear and organized manner, making it easy for readers to understand complex concepts.

The book covers various key areas essential to the subject, ensuring that readers gain a solid foundation while staying abreast of current practices. It includes numerous examples, case studies, and practical exercises, which allow for a better grasp of the material. The new edition also reflects the evolving needs of the industry and incorporates updated information to meet the demands of students and professionals alike.

With its structured approach, clear presentation, and practical focus, this book is a valuable resource for anyone looking to deepen their understanding of the subject. Whether you're studying for exams or looking to enhance your professional knowledge, this book provides a balanced and thorough understanding of the material.