Marketing Management
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Marketing Management
Book Details
- ISBN: 978-93-91820-78-7
- Edition: 4th Revised Edition
- Language: English
- Weight: 1650.00 grams
- Publisher: Not specified
About the Book
The 4th Revised Edition of "Marketing Management" by Gupta SL and Varshney R.L. offers a thorough exploration of marketing management within the context of the Indian market. The book highlights the impact of economic changes, liberalization, and the rise of global brands in reshaping marketing strategies in India. This comprehensive resource emphasizes the increasing importance of customer value, innovation, and strategic marketing in today’s dynamic business environment.
The authors blend theory with practice through the use of case studies and real-world examples, ensuring that students can connect theoretical concepts with actual business scenarios. The book also includes up-to-date research insights, applied marketing tools, and practical guidance, making it a valuable resource not only for students but also for professionals seeking to enhance their marketing knowledge.
