Marketing of Information
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Marketing of Information
Book Details
- Publisher: Ess Ess Publication
- ISBN: 9789392594816
- Year of Publication: 2024
- Language: English
- Binding: Hardbound
- Pages: 123
- Edition: 1st
About the Book
This book focuses on the growing need for marketing and knowledge management in modern libraries. It examines the challenges libraries face due to changing user behavior and the increasing influence of the Internet. The author presents practical strategies for promoting library resources, enhancing user engagement, and transforming information management into effective knowledge management. The book also discusses value-added information services, change management, and innovative approaches that can help libraries remain relevant and sustainable in the digital era. It is a useful resource for librarians, information professionals, researchers, and Library & Information Science students.
