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Bipanan Jogajog [C.U. Semester-V] (Bengali Version)

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Book Details

  • Publisher: Dishari Prakashani

  • Author: Bhadra & Satpati

  • Language: Bengali

  • Pages: 204

  • Binding: Paperback


About the Book
This book on Bipanan Jogajog  is designed according to the NEP Curriculum, C.U., Semester-V – New Syllabus under CCF, making it a comprehensive and updated resource for students pursuing commerce and management under Calcutta University.

Bhadra Satpati presents the fundamental concepts of marketing communication in a clear and accessible manner, covering essential topics such as communication models, consumer behaviour, branding, advertising, digital promotion, IMC strategies, and the evolving market environment.

With 204 well-structured pages, this edition by Dishari Prakashani balances theory with practical understanding, making it ideal for academic study, classroom learning, and exam preparation for Semester-V students following the NEP structure.