{"product_id":"transcultural-marketing-building-customer-relationships-in-multicultural-america","title":"Transcultural Marketing: Building Customer Relationships in Multicultural America","description":"\u003ch3 data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"4\" data-end=\"21\"\u003eBook Details:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"23\" data-end=\"334\"\u003e\n\u003cli data-start=\"23\" data-end=\"49\"\u003e\n\u003cp data-start=\"25\" data-end=\"49\"\u003e\u003cstrong data-start=\"25\" data-end=\"39\"\u003ePublisher:\u003c\/strong\u003e Routledge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"50\" data-end=\"75\"\u003e\n\u003cp data-start=\"52\" data-end=\"75\"\u003e\u003cstrong data-start=\"52\" data-end=\"63\"\u003eAuthor:\u003c\/strong\u003e Marye Tharp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"76\" data-end=\"99\"\u003e\n\u003cp data-start=\"78\" data-end=\"99\"\u003e\u003cstrong data-start=\"78\" data-end=\"91\"\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"100\" data-end=\"116\"\u003e\n\u003cp data-start=\"102\" data-end=\"116\"\u003e\u003cstrong data-start=\"102\" data-end=\"114\"\u003eEdition:\u003c\/strong\u003e 1\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"117\" data-end=\"142\"\u003e\n\u003cp data-start=\"119\" data-end=\"142\"\u003e\u003cstrong data-start=\"119\" data-end=\"128\"\u003eISBN:\u003c\/strong\u003e 9780765643001\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"143\" data-end=\"159\"\u003e\n\u003cp data-start=\"145\" data-end=\"159\"\u003e\u003cstrong data-start=\"145\" data-end=\"155\"\u003ePages:\u003c\/strong\u003e 402\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"160\" data-end=\"182\"\u003e\n\u003cp data-start=\"162\" data-end=\"182\"\u003e\u003cstrong data-start=\"162\" data-end=\"172\"\u003eCover:\u003c\/strong\u003e Paperback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"183\" data-end=\"223\"\u003e\n\u003cp data-start=\"185\" data-end=\"223\"\u003e\u003cstrong data-start=\"185\" data-end=\"200\"\u003eDimensions:\u003c\/strong\u003e 8.9 x 6.0 x 0.4 inches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"260\" data-end=\"334\"\u003e\n\u003cp data-start=\"262\" data-end=\"334\"\u003e\u003cstrong data-start=\"262\" data-end=\"278\"\u003ePart Number:\u003c\/strong\u003e 56 black \u0026amp; white tables, 26 black \u0026amp; white illustrations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"336\" data-end=\"339\"\u003e\n\u003ch3 data-start=\"341\" data-end=\"364\"\u003e\u003cstrong data-start=\"345\" data-end=\"364\"\u003eAbout The Book:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"366\" data-end=\"771\"\u003eWritten by Marye Tharp and published by Routledge, this first edition, released on May 30, 2014, explores the evolving landscape of American consumer behavior through a transcultural marketing lens. As American consumers increasingly move between social identities to express their values and affiliations, marketers must adopt transcultural methods to build meaningful, long-term customer relationships.\u003c\/p\u003e\n\u003cp data-start=\"773\" data-end=\"1087\"\u003eThis book presents a unique analysis by profiling 9 influential American subcultures that are currently shaping the marketplace. These profiles provide readers with an in-depth look at how different cultural groups influence consumer choices and what businesses can do to effectively reach these diverse audiences.\u003c\/p\u003e\n\u003cp data-start=\"1089\" data-end=\"1444\"\u003eWith 402 pages of insightful content, the book includes 56 black \u0026amp; white tables and 26 black \u0026amp; white illustrations that further illuminate the cultural dynamics at play. The paperback format (8.9 x 6.0 x 0.4 inches) ensures the book remains both comprehensive and portable, making it an excellent reference for marketing professionals and academics alike.\u003c\/p\u003e\n\u003cp data-start=\"1446\" data-end=\"1638\"\u003eFor those interested in understanding the cultural forces that drive American consumer behavior, this book offers valuable perspectives and strategies for engaging with today's diverse market.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49890606121264,"sku":"Sarat_9780765643001","price":5752.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/routledge-book-default-title-transcultural-marketing-building-customer-relationships-in-multicultural-america-41127744733488.jpg?v=1775963177","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/transcultural-marketing-building-customer-relationships-in-multicultural-america","provider":"Retail Maharaj","version":"1.0","type":"link"}