{"product_id":"tourism-policy-and-planning","title":"Tourism: Policy and Planning","description":"\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eBook Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eAuthor\u003c\/strong\u003e: Prabhat Chaudhary\u003cbr\u003e• \u003cstrong\u003eISBN\u003c\/strong\u003e: 9788190598620\u003cbr\u003e• \u003cstrong\u003ePublisher\u003c\/strong\u003e: AITBS Publishers, INDIA\u003cbr\u003e• \u003cstrong\u003eBinding\u003c\/strong\u003e: Paperback\u003cbr\u003e• \u003cstrong\u003eLanguage\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003cp\u003eThe book \u003cem\u003eTourism Policy and Planning\u003c\/em\u003e is designed to evaluate current theoretical approaches to tourism marketing and explore ways to further develop these concepts for practical application within tourist destinations and individual businesses. The text aims to assess the potential impact of these strategies on performance improvement.\u003c\/p\u003e\n\u003cp\u003eThe structure of the book is divided into four main parts: IT marketing, destination competitiveness, image measurement, and consumer behavior. Each section is preceded by a brief introduction to familiarize the reader with the content of the chapters. The editors emphasize the importance of applying both traditional and modern marketing tools to maintain competitiveness in the global tourism market.\u003c\/p\u003e\n\u003cp\u003eProviding a global perspective on the travel and tourism industry, the book offers a simple and comprehensive outline of key concepts and includes additional features to enhance the reader's understanding.\u003c\/p\u003e","brand":"AITBS Publishers, INDIA","offers":[{"title":"Default Title","offer_id":49783434215728,"sku":"DRG.AITBS_9788190598620","price":474.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/aitbs-publishers-india-book-default-title-tourism-policy-and-planning-40796959408432.jpg?v=1775978070","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/tourism-policy-and-planning","provider":"Retail Maharaj","version":"1.0","type":"link"}