{"product_id":"ticket-tika-chaap","title":"Ticket Tika Chaap","description":"\u003ch3 data-start=\"0\" data-end=\"16\"\u003eBook Details\u003c\/h3\u003e\n\u003cul data-start=\"18\" data-end=\"269\"\u003e\n\u003cli data-start=\"18\" data-end=\"67\"\u003e\n\u003cp data-start=\"20\" data-end=\"67\"\u003e\u003cstrong data-start=\"20\" data-end=\"31\"\u003eAuthors\u003c\/strong\u003e: Nathaniel Gaskell \u0026amp; Shrey Maurya\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"68\" data-end=\"95\"\u003e\n\u003cp data-start=\"70\" data-end=\"95\"\u003e\u003cstrong data-start=\"70\" data-end=\"79\"\u003eBrand\u003c\/strong\u003e: Niyogi Books\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"96\" data-end=\"126\"\u003e\n\u003cp data-start=\"98\" data-end=\"126\"\u003e\u003cstrong data-start=\"98\" data-end=\"109\"\u003eEdition\u003c\/strong\u003e: First Edition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"127\" data-end=\"153\"\u003e\n\u003cp data-start=\"129\" data-end=\"153\"\u003e\u003cstrong data-start=\"129\" data-end=\"140\"\u003eBinding\u003c\/strong\u003e: Hardcover\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"154\" data-end=\"182\"\u003e\n\u003cp data-start=\"156\" data-end=\"182\"\u003e\u003cstrong data-start=\"156\" data-end=\"175\"\u003eNumber of Pages\u003c\/strong\u003e: 244\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"183\" data-end=\"215\"\u003e\n\u003cp data-start=\"185\" data-end=\"215\"\u003e\u003cstrong data-start=\"185\" data-end=\"201\"\u003eRelease Date\u003c\/strong\u003e: 01-06-2025\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"216\" data-end=\"242\"\u003e\n\u003cp data-start=\"218\" data-end=\"242\"\u003e\u003cstrong data-start=\"218\" data-end=\"225\"\u003eEAN\u003c\/strong\u003e: 9788119626762\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"243\" data-end=\"269\"\u003e\n\u003cp data-start=\"245\" data-end=\"269\"\u003e\u003cstrong data-start=\"245\" data-end=\"258\"\u003eLanguages\u003c\/strong\u003e: English\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"271\" data-end=\"847\"\u003e\u003cstrong data-start=\"271\" data-end=\"289\"\u003eAbout the Book\u003c\/strong\u003e:\u003cbr data-start=\"290\" data-end=\"293\"\u003eThis book delves into the fascinating world of \u003cstrong data-start=\"340\" data-end=\"359\"\u003etextile tickets\u003c\/strong\u003e—colorful paper labels found on mill cloth in Indian markets from the \u003cstrong data-start=\"429\" data-end=\"450\"\u003elate 19th century\u003c\/strong\u003e to the \u003cstrong data-start=\"458\" data-end=\"478\"\u003emid-20th century\u003c\/strong\u003e. These labels, known as \u003cstrong data-start=\"503\" data-end=\"532\"\u003e‘textile ticket,’ ‘tika,’\u003c\/strong\u003e or \u003cstrong data-start=\"536\" data-end=\"548\"\u003e‘chaap,’\u003c\/strong\u003e were one of the \u003cstrong data-start=\"565\" data-end=\"607\"\u003eearliest forms of print advertisements\u003c\/strong\u003e in India. They featured \u003cstrong data-start=\"632\" data-end=\"662\"\u003erich, multi-colored images\u003c\/strong\u003e and played an integral role in the commercial and social landscape of their time, serving as a \u003cstrong data-start=\"758\" data-end=\"775\"\u003evisual bridge\u003c\/strong\u003e between the political, socio-cultural, commercial, and artistic realms.\u003c\/p\u003e\n\u003cp data-start=\"849\" data-end=\"1337\"\u003eFor the first time, this book brings together over \u003cstrong data-start=\"900\" data-end=\"923\"\u003e300 textile tickets\u003c\/strong\u003e from one of the largest collections of its kind, housed at the \u003cstrong data-start=\"987\" data-end=\"1024\"\u003eMuseum of Art \u0026amp; Photography (MAP)\u003c\/strong\u003e in Bengaluru, India. These tickets offer a glimpse into the vibrant visual culture of India during this era, reflecting both the artistic styles and the cultural shifts in the country. They are a testament to the evolving marketing techniques of the period and the cultural diversity within the textile industry.\u003c\/p\u003e\n\u003cp data-start=\"1339\" data-end=\"1589\"\u003eThe accompanying exhibition further highlights this \u003cstrong data-start=\"1391\" data-end=\"1420\"\u003ecollection's significance\u003c\/strong\u003e, showcasing how these \u003cstrong data-start=\"1443\" data-end=\"1456\"\u003eartifacts\u003c\/strong\u003e stand at the intersection of \u003cstrong data-start=\"1486\" data-end=\"1516\"\u003ehistory, art, and commerce\u003c\/strong\u003e, illustrating how they shaped consumerism and the Indian textile market.\u003c\/p\u003e","brand":"Niyogi Books","offers":[{"title":"Default Title","offer_id":49976593285424,"sku":"Niyogi_9788119626762","price":2550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/niyogi-books-book-default-title-ticket-tika-chaap-41367392354608.jpg?v=1775965753","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/ticket-tika-chaap","provider":"Retail Maharaj","version":"1.0","type":"link"}