{"product_id":"the-victory-lab-the-secret-science-of-winning-campaigns","title":"The Victory Lab: The Secret Science of Winning Campaigns","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Issenberg, Sasha\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e CROWN\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Black\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEdition:\u003c\/b\u003e Reprint\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003eBroadway Books\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFormat:\u003c\/b\u003e Deckle Edge\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 416\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 17-09-2013\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 9780307954800\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e UPDATED FOR THE 2016 ELECTION\u003cbr\u003e\n\u003cbr\u003e\nThe book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.\u003cbr\u003e\n\u003cbr\u003e\nRenegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.\u003cbr\u003e\nThe Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.\u003cbr\u003e\nProvocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780307954800\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.2 x 8.0 x 1.1 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"CROWN","offers":[{"title":"Default Title","offer_id":50137265275184,"sku":"Trans_9780307954800","price":1050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/81Caj42CHeL.jpg?v=1757661514","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/the-victory-lab-the-secret-science-of-winning-campaigns","provider":"Retail Maharaj","version":"1.0","type":"link"}