{"product_id":"the-startup-way-how-entrepreneurial-management-transforms-culture-and-drives-growth","title":"The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ries, Eric\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e Portfolio\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Blue\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 400\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 29-10-2017\u003c\/p\u003e\u003cp\u003e\u003cb\u003emodel number:\u003c\/b\u003e 2724549672617\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e 2724549672617\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Winner of the Business Book Awards 'Thought Leader' category\u003cbr\u003e\n\u003cbr\u003e\n-----\u003cbr\u003e\n\u003cbr\u003e\nWith his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.\u003cbr\u003e\n\u003cbr\u003e\nConcepts like minimal viable product, A\/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.\u003cbr\u003e\n\u003cbr\u003e\nIn this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.\u003cbr\u003e\n\u003cbr\u003e\nThe Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9780241197264\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.1 x 6.1 x 2.0 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":66564788814128,"sku":"Trans_9780241197264","price":808.26,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9968\/4144\/files\/71b6-uubgdL.jpg?v=1776622755","url":"https:\/\/www.retailmaharaj.com\/bn\/products\/the-startup-way-how-entrepreneurial-management-transforms-culture-and-drives-growth","provider":"Retail Maharaj","version":"1.0","type":"link"}